Amazon converting Fresh supermarkets, Go stores to Whole Foods locations
The exterior of an Amazon Fresh grocery store is seen in Federal Way, Washington, on December 12, 2024.
David Ryder | Getty Images
Amazon in question It plans to discontinue its Fresh and Go brick-and-mortar chain on Tuesday, marking a major turning point in the company’s grocery strategy.
“After careful consideration of the business and how we can best serve our customers, we have made the difficult decision to close our Amazon Go and Amazon Fresh brick-and-mortar stores and convert several locations into Whole Foods Market stores,” the company wrote in a blog post.
Amazon said the closures were part of an effort to prioritize investments, noting that it still plans to roll out other brick-and-mortar store concepts, including a “mass brick-and-mortar format.”
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