Amazon to bet $35 billion more on India, total to hit $75 billion by 2030
NEW DELHI: Amazon Inc. It sharply scaled up its ambition in India on Wednesday, outlining plans to invest more than $35 billion in its businesses by 2030; This is a move that will increase its cumulative investment in the country to $75 billion by the end of the decade.
The announcement marks one of Amazon’s strongest signals that India remains a priority growth market even as competition intensifies and the company looks to expand its logistics, cloud and digital infrastructure.
The new commitment also marks a rapid jump from a July blog post in which Amazon said its total investments in India would reach $26 billion by 2030. The new guide highlights how the company is reshaping its India plans around business expansion and three strategic pillars – artificial intelligence (AI)-driven digitalisation, export growth and job creation.
Amazon has poured nearly $40 billion into India since 2010 to build its logistics, payments, cloud and retail infrastructure. It plans to create an additional one million job opportunities by 2030, increase cumulative exports through its platforms to $80 billion, and expand the benefits of AI to 15 million small businesses and hundreds of millions of customers.
“We have invested broadly to grow physical and digital infrastructure for small businesses in India, create millions of jobs, and take Made in India global. Looking ahead, we are excited to continue being a catalyst for India’s growth as we democratize access to AI for millions of Indians, create 1 million job opportunities, and quadruple cumulative e-commerce exports to $80 billion by 2030,” said Amit Agarwal, senior vice president of emerging markets. As Amazon says.
Agarwal said speaking at Amazon’s flagship Sambhav event in the capital on Wednesday.
The announcement comes at a time when India’s e-commerce market continues to expand rapidly. It is estimated that the industry will reach ₹27,000 billion or 16% of India’s overall retail market by 2030, driven by greater accessibility, easier payments, inclusive product trials and more personalized shopping experiences for a tech-savvy consumer base, according to Deloitte’s latest estimates.
In particular, flash trading has emerged as a high-risk new frontier that promises delivery within minutes and attracts aggressive investment from major online platforms looking to capture urban demand. Amazon, which entered this segment late, said it plans to exit with 300 dark stores by 2025.
The company, which started online business operations in India in 2013, also operates Amazon Pay, Prime Video and Amazon Music locally. It competes with local e-commerce platforms Meesho and Nykaa, as well as Walmart-backed Flipkart. As the market expands, companies are allocating more capital to reach new customers, strengthen backend infrastructure, and accelerate delivery.
Some of Amazon’s spending growth is already visible in its cloud and AI footprint: In May 2023, the company announced plans to invest $12.7 billion by 2030 to expand infrastructure across Telangana and Maharashtra. Earlier this year, it also committed to new investments to improve its operations infrastructure and develop new tools and technologies for its fulfillment network.
In 2023, Amazon chairman and CEO Andy Jassy met with Prime Minister Narendra Modi, where the company announced an additional investment of $15 billion in its businesses in India.
Meanwhile, Amazon’s Global Selling program has completed 10 years in India and cumulative exports through its platform have crossed $20 billion. To accelerate the next phase, Amazon launched “Accelerate Exports,” a manufacturing-focused initiative that aims to connect digital-first entrepreneurs with trusted manufacturers and bring traditionally offline manufacturing clusters to global e-commerce channels. As part of this, Amazon will conduct onboard drives at more than 10 manufacturing centers.
