Amazon to hike price of ad-free Prime Video tier by $2 a month
Future Publishing | Future | Getty Images
Amazon The company is increasing the price of its ad-free Prime Video offering in the US by $2 a month announced Friday.
The cost of the service will now increase from $2.99 per month to $4.99 per month, starting April 10. As part of the price increase, Amazon is renaming the ad-free tier “Prime Video Ultra” and said it’s adding more features to the subscription, such as watching content on five devices simultaneously, up to 100 downloads, and 4K streaming.
“Offering ad-free streaming with premium features requires significant investment, and this structure provides customers with the flexibility to choose how they want to watch while being compatible with other major streaming services,” the company wrote in a blog post.
Amazon first introduced ads on its Prime Video streaming service in 2024. Customers who want to watch programs or movies without ads must pay an additional monthly fee. This includes members of the Amazon Prime program, who pay $139 a year for the subscription service.
Analysts when Amazon starts charging users extra for ad-free streaming questioned Whether it will cause Prime members to abandon their subscriptions. This move led some Prime Video subscribers to file a class-action lawsuit. dismissed last year.
Amazon said the number of Prime subscriptions continues to grow. Prime Video’s average ad-supported audience worldwide reached more than 315 million viewers, up from more than 200 million as of April 2024, the company said in its earnings report last month.
According to Amazon’s latest report, 2025 advertising revenue increased by 22% annually to $68.6 billion annual filing. Amazon ranks third in the digital advertising market Google And Meta.
WRISTWATCH: Amazon Prime spends big on NBA games
