Amazon’s US Prime sign-ups slow despite marketing push, data shows
Story: Amazon revealed explosion numbers for this year’s Prime Day sales, but missed the company sign in a critical metric.
Despite the new records to the US site, Amazon doubled this year from four to four, but could not meet last year’s total and even the company’s own target.
This is according to the internal company data examined by Reuters.
The world’s largest online retailers recorded 5.4 million US registration during the 21-day rise to Prime Day and a four-day sales event between July 8 and July 11th.
This was about 116,000 less than the same period of the previous year …
And the company reflects a decrease of approximately 2% in both metrics and approximately 2% of its target.
In addition to other advantages, non -public data, as well as Amazon’s preached and closely preserved – Prime Business offers a rare look.
Amazon, on his behalf, on the 25 days of Prime Day, said he had received record -breaking records without providing details.
“Prime Minister Membership continues to show strong growth and customer participation in the United States and internationally.”
In 2005, Amazon launched Prime for $ 79 in the US in 2005 and continuously increased its subscription fees, and lastly rose to $ 139 in 2022.
The program is a key growth driver with a subscription of approximately $ 24 billion in the first half of this year.
On Tuesday, Amazon shares fell by 3% in noon trade.
