American Eagle Sydney Sweeney campaign ‘hottest ad’: Trump
Actress Sydney Sweeney’s window screen is seen in the window of an American Eagle store in New York on August 01, 2025.
Michael M. Santiago | Getty Images
Shares American Eagle President Donald Trump increased by more than 15% on Monday after the actress Sydney Sweeney and the retailer’s marketing campaign.
“Sydney Sweeney, a registered Republican, has the ‘hottest’ commercial. For American Eagle and jeans are flying from shelves’. Go Em Sydney!”
Shortly after Trump’s post, American Eagle shares increased and still traded more than 15% just before 11:00. The earnings on Monday after American Eagle announced that the “Euphoria” star will begin autumn marketing for the first time after a week after a week offer With the slogan: “Sydney Sweeney has great jeans.”
Initially, the stock increased in a visible match of the breast stock mania, but last week, the company’s shares faced criticism that the American Eagle campaign was sexist and out of contact. This collapse returned when Trump hosted Trump’s discourse on Monday.
From the closing of Friday, the company’s tariffs, consumer expenditures and its own merchandising false steps have fell more than 27% this year, with larger macroeconomic concerns.
Earlier this year, the company said that after slow sales, upright discounts and a variable macroeconomic environment, it will receive a full -year guidance in spring and summer products.
For the current quarter, American Eagle said that income will decrease by 5% in May, comparative sales decreased by 3% and the gross margin expects to be lower than the previous year. For the second quarter, business revenue is expected to be between 40 million and 45 million dollars.
The impact of the Sweeney campaign on sales is better or worse.
