Analysis-Kraft Heinz seeks to revive old brands by undoing 2015 mega-merger
By Jessica Dinapoli and Abigail Summerville
New York (Reuters) -Kraft Heinz’s potentially emergence of more slow -growing brands such as Velveeta Cheese is a risky last ditch effort to reversed the failed ten -year merger.
The Chicago- and Pittsburgh-based food manufacturer examines a potential spinoff of a new heap, including many Kraft products, including a source that confirms a report at Wall Street Journal on July 11, including many Kraft products. This being can be valued up to 20 billion dollars on its own, which will make it the greatest agreement in this year’s consumer goods.
The company refused to comment on the movement.
Kraft and HJ Heinz have lost about two -thirds of the values of the food producer in 2015, supported by Warren Buffet’s Berkshire Hathaway in 2015, which aims to enlarge brands internationally.
However, US consumers spend less on packaged foods, the more expensive name brand, which is increasingly expensive.
In addition, Kraft Heinz’s lunch kit is in the midst of its re -rise in the United States, the United States, the United States of America, or USA Health Secretary Robert F. Kennedy Jr.
Bankshire Hathaway’s executives, likely after leaving the board of directors after losing the belief in the food manufacturer, the market-CAP company of $ 33.3 billion in May “evaluated potential strategic transactions to unlock the shareholder value”.
The potential movement, which has not yet been approved by Kraft Heinz, will probably take back the merger of about 45 billion dollars of 2015, but the company’s roughly 200 brands will be divided into details.
Analysts said that there is no definite bet for investors, but they will get the highest value if the purchasers take steps to buy any of the new companies.
Kraft Heinz, led by Ketchup Brand Heinz and Philadelphia Cream Cheese, published a sales of $ 11.4 billion last year and took part in international growth.
Analysts and bankers, independently, said that the general company would command a higher amount of more than currently trading and make it more valuable.
The rest of the Kraft Heinz products – $ 14.5 billion sales from the old brands that have competed from cheaper special label options such as Oscar Mayer, would be valued in accordance with the entire company that is just nine of their earnings.
Kraft Heinz did not request a comment immediately.
