Apple acquires video editing company MotionVFX to boost subscribers
Tim Cook, CEO of Apple Inc., opens the door on the first day of in-store sales of Apple’s newest products at Apple’s Fifth Avenue store in New York, USA, on Friday, September 19, 2025.
Kena Betancur | Bloomberg | Getty Images
Apple It acquired video editing company MotionVFX, which offers plug-ins, templates and visual effects tools that work with Apple’s Final Cut Pro.
“We are thrilled to share that MotionVFX has joined the Apple team to continue empowering creators and editors to do their best work,” the startup said. website Monday. “From the beginning, we’ve focused on quality, ease of use, and great design. These are also the values we admire most in Apple products, and we’re thrilled to be able to embrace them together.”
Apple declined to disclose or explain the terms of the deal.
Founded in 2009, MotionVFX offers packages for editing in Final Cut Pro starting at $29 per month. This acquisition will allow Apple to directly integrate MotionVFX’s capabilities rather than relying on third-party extensions.
This move could help Apple compete better Adobe’s Add subscribers as we continue to reduce dependency on Premiere Pro and devices. Apple’s services business, which includes subscriptions and app bundles like iCloud and Apple Music, generally has higher profit margins than on hardware like the iPhone.
Apple in January introduced It’s a bundle called Creator Studio, which bundles popular creative apps like Final Cut Pro with a subscription for $12.99 per month or $129 per year. It competes with packages like Adobe Creative Cloud.
Apple has long avoided major acquisitions and instead acquired numerous smaller companies for their capabilities and technologies that could be integrated into existing products.
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