Apple reveals new App Store fees to avoid EU fine of 500 million euro
Omar Marques | Stick images | LightoKet | Getty Images
Apple Thursday, the App Store made changes in European policies, saying that he believes that new rules will help the company avoid the company. 500 million euros fine (585 million dollars) for violating the Digital Markets Law from the EU.
. New policies is a complex system fee And for application manufacturers, programs, some developers now pay three different fees for a download. Apple will also offer a new set of rules for all application developers in Europe, with a fee called 5% “Core Technology Commission” for all digital purchases made outside the application store.
Apple’s changes are not a complete separation of the company’s previous policy, which attracted the attention of the European Commission in the first place.
Apple said he did not want to make changes, but was forced by the European Commission regulations that threaten up to 50 million euros a day. Apple said he believes that his plan was in accordance with DMA and that he would avoid fines.
“The European commission is demanding Apple’s Apple Store to make a number of additional changes in Apple Store,” an Apple spokesman said in a statement. He said. “We do not agree with this result and plan to object.”
The European Commission spokesman did not say that Apple was no longer subject to a fine. In a statement, he said that Ak looked at Apple’s new conditions to see if the company was appropriate.
“As part of this assessment, the Commission thinks that it is particularly important to get the opinions of market operators and third parties before deciding on the next steps.” He said.
The epic in Brussels is the last example of Apple’s Apple’s App Store policies, which is an important source of profit for 15% to 30% for downloads via Apple’s application store.
In addition, Apple, iPhone applications, despite the last court in the United States, despite the last court, abroad for digital purchases for the websites that continue to claim that there is a commission.
Steering rules are no longer in force in the USA
In accordance with the Digital Markets Law, Apple had to offer more options to application developers how they distribute and introduce their applications. In particular, developers are no longer prohibited to provide users about cheaper alternatives to Apple’s Apple, an application called “steering” by regulators.
Apple in the beginning of 2024 He announced the changes including 50 cents fee for out -of -platform application downloads.
Critics, including Sweden’s Spotify, have returned to Apple’s changes, saying that the technology company has chosen an approach that violates the spirit of the rules and challenges the applicability of the fees and commissions of the alternative billing system. The European Commission researched for a year and said that Apple would ask for feedback from critics again on Thursday.
“Since the beginning, Apple was clear that they didn’t like the idea of obeying DMA.” He said.
Epic Games CEO Tim Sweeney, who successfully changed Apple’s steering rules in the United States earlier this year, blamed Apple last year. “malicious compatibility“In his approach to DMA.
European commission announced A fine of 500 million euros in April. At that time, the Commission said that the technology company could still make changes to avoid the fine.
Apple’s restrictions on the steering wheel in the United States were laid in early this year after a court order in the long -standing epic games case. A judge in California said that Apple knowingly misleading the court about the steering concessions in the United States, and to quit request a fee or commission for external downloads.
Emir is currently in force in the United States because it has been appealed and has already changed the implementation development economy. As a result, companies such as Amazon and Spotify in the United States can direct customers to their websites and avoid Apple’s 15% to 30% commission.
Amazon’s iPhone Kindle application in the USA shows the orange “Book Get” button. Amazon.com.
This highly news story is updated.
WRISTWATCH: Apple’s AI company reportedly internal negotiations on purchasing confusion
