Apple TV+ hikes subscription for third time in three years

Apple He gets a clue from some of his competitors.

The technology giant’s Apple TV+ monthly subscription, starting in the US and other countries on Thursday, $ 12.99.

Apple said the new price will hit the existing subscribers 30 days after the next renewal dates. The annual subscription price will not change.

For the new subscribersThe monthly price of $ 12.99 starts after a 7 -day trial period.

The change points to Apple’s first price increase for flow service since 2023. At that time, Apple increased its monthly price from $ 6.99 to $ 9.99. The company increased the price from $ 4.99 in 2022.

Apple TV+ is one of the most popular services of the company, but Apple does not publish audience numbers. A report Information Earlier this year, the flow service, referring to people familiar with the issue, while making rockets towards 45 million lost more than $ 1 billion a year, he said.

Apple is not the only flow company to finance the new content this year or to return to its investments, but to the only flow company. Both at the beginning of this year Netflix and NBCuniversal’s peacock increased prices. Music Flow Platform Spotify Moreover Raising Prices In more than one market.

Earlier this year, Apple introduced the flow service to Android phones with a movement that could open the company to more people around the world.

The company is new to the publication of the highest revenue theater film “F1: The Film”.

Explanation: Comcast He is the owner of NBCuniversal, the main company of CNBC.