At 20 years old, Reddit is defending its data and fighting AI with AI
Reddit CEO Steve Huffman stands at the base of the New York Stock Exchange (NYSE) on March 21, 2024 in New York, and after the $ 47 bell stole the price of $ 47.
Spencer Plato | Getty Images News | Getty Images
For 20 years, Reddit He called himself the “front page of the internet”. AI threatens to change it.
In the last twenty years, social media focused on mobile devices and focus on short -shaped video. Meanwhile, Reddit refused to die, won a audience of more than 108 million users gathered in the community of more than 100,000 lower part. There, Reddit users keep the old school and leave simple text comments on each other about their favorite hobbies, entertainment and interests.
These text comments created by the user is a treasure that struggles to defend Reddit in the age of artificial intelligence.
Openai’s Chatgpt, Anthropic’s Claude and Google’s Gemini threatens to breathe large data areas from services such as Reddit. As more people return to the chat boots for the information they went to the websites before, Reddit faces a huge difficulty to win new users if Reddit, especially Google’s search floods.
CEO Steve Huffman explained the status of Reddit to analysts in May and said that difficulties such as an AI pose could also create opportunities.
“The search ecosystem is under heavy structure,” Huffman, Reddit’s users’ voices “AI’nın explained sterile answers” will help to come to the fore in the middle of the bet, he said.
Huffman doubled this idea last week. podcast It is still in infancy that reality is AI.
“A need will always be a desire to talk to people about things,” Huffman said. He said. “We will focus on.”
Huffman Reddit may be right about the loyal user base, but in the AI age, many users just “set out as possible”, a marketing and reputation management consultant that helps brands to monitor consumer perception, In Reddit. Smarty may not be a simpler way than just asking Chatgpt on the Internet than just asking a question.
“People don’t want to click,” he said. “They just want these fast answers.”
Protecting Reddit’s data from AI
Reddit in a sign that he believes so deeply in the value of the company’s data The AI attempt filed a lawsuit against Anthropic, claiming that the AI attempt was “engaged in illegal and unjust work actions” for information to develop large language models.
He bought companies like book writers Meta And Reddit, who claims that AI models have broken the copyright law and has been subjected to recent losses, is based on anthropical argument on an argument of unfair business practices. Reddit’s case seems to focus on Anthropic’s “commercial exploitation of the data they don’t have”.
Jason Bloom, the IP case chairman of the law firm Haynes Boone, said Reddit defended the content platform created by the user.
Bloom is particularly useful for “Detailed and Information Discussions” of the social media company, especially for “AI Bot or AI Platform Training”. As many AI researchers point out, Reddit’s large volume moderate conversations can help AI chatbots to produce more natural voice answers to questions that cover numerous topics from a university textbook.
Although Reddit had data licensing agreements with Openai and Google related to AI, he claimed that anthropic secretly heard his data without permission in the company case. Reddit claims that Antropic’s data retention actions “Reddit intervened in contract relations with users”.
Legal and ENI experts said that this lack of clarity on what is permitted when it comes to the use of data scraping for artificial intelligence is related to Reddit’s case and other similar cases.
“Commercial use requires commercial conditions, Hust Huffman said at the best podcast. “Something in the business world – content or data or a source – when you use it, you pay for it.”
Avishek DAS | Stick images | LightoKet | Getty Images
In a statement to a company spokesman CNBC, he said, “He doesn’t agree with the allegations of Reddit and he will strongly defend ourselves.”
McCarthy said that Reddit’s decision to sue for allegations of unfair business practices rather than copyright violations underlined the differences between platforms that contain the content created by the user such as traditional publishers and Reddit.
Bloom said Reddit might have a valid case against anthropic because it has many different income flows of social media platforms. Bloom said that such a flow of income sells access to data.
“It enables consumers to sell and licens them for legitimate use,” Bloom said.
Fighting AI with AI
Reddit not only makes artificial intelligence. He started his own Reddit, AI service in December Openai and Google.
Unlike the general purpose chat boots that summarize the web pages of others, Reddit Answers produce response only on social media service and direct people to resource conversations so that they can see certain user comments. A Reddit spokesman said more than 1 million people use Reddit answers every week.
Huffman uses Reddit answers as the best intermediary in both worlds and brings together the simplicity of AI chat boots with Reddit’s interpretation community. He has recently used this feature after seeing the electronic music group justice in San Francisco.
“How long has this set for this set? And Reddit could tell me that it was 90 minutes because someone asked this question about Reddit.” He said.
Although investors are concerned about AI’s adversely affecting user growth, Seaport Senior Internet Analyst Aaron Kessler said that Huffman accepted the idea that the original content of the site gives him the power to stay.
Kessler said that people visiting Reddit were looking for information about what they are interested in such as tennis rackets or ski centers. This user shows the “commercial intention”, so advertisers see more and more Reddit as a place to run online ads.
“You can tell you which page you are in Reddit.” You may probably claim that there are more powerful signals against a Facebook or Instagram that people can only look at videos in Reddit. “
WRISTWATCH: Reddit fits anthropic lawsuits, claiming that the content is misused.
