Aussie cinnamon scroll baker in battle of the buns with US chain
A Melbourne Cinnamon Scroll Baker is in a legal war with a US chain that demands to change the name of the family business.
Cinnabuns was ordered to re -brand within 10 days or to take more transactions than Cinnabon, a global 2000 store, including 26 in Australia. The American company Aussie claimed that the business has violated a trademark that has been realized since the 1980s.
Mike Ying, the owner of Cinnabun, who has been studying cooking in France, said that he was “very disappointed” to get a legal letter from Cinnabon.
He said he had never heard of Cinnabon.
Orum I feel that I need to fight against a big name, ”he said.
“We are just a small family business.”
In the notification of stop and abandoning, lawyers Cinnabuns, the name of “Aurally, visually and phonetically similar to Cinnabon,” he said.
“Behavior has the chance to have the potential to mix or deceive consumers or therefore have the potential to create trademark violations.”
MacPherson Kelley, the expert in intellectual property, but who was not included in this case, said Belinda Sigismundi, trademarks are strongly protected by companies.
“Christian Louboutin has a red-based shoe, so he actually branded the red base of the shoe-so that he can’t make red-based shoes in all countries where he protects this trademark.”
“TOBLERONE has the protection of the shape of the packaging.
“If a consumer can be confused, a trademark violation is likely to be made.”
Mr. Ying said he was thinking about his options and he called his customers to help him find a new business name.
