AvenuesAI plans minority investment in scaled new-age NBFC Ratnaafin Capital to drive AI-led embedded lending

AvenuesAI Limited is planning a minority investment of up to 2.5% in Ratnaafin Capital, a scaled next-generation NBFC with a loan book in excess of INR 2000 billion, as part of its strategy to build an AI-led embedded finance and digital credit ecosystem through partnerships with specialized NBFCs.

AvenuesAI Limited on Friday said through stock exchange filings that the company’s board has approved the strategic investment proposal in Ratnaafin Capital.

Speaking to ANI, Vishal Mehta, Chairman and Managing Director, AvenuesAI Limited, said that the proposed investment is in line with the company’s “liability-light” lending strategy; Under this strategy, AvenuesAI aims to operate as an AI-driven distribution and orchestration platform while partner NBFCs manage underwriting, capital distribution and lending operations.

As part of this broader strategy, AvenuesAI also plans to make multiple strategic minority investments in scale and new-age NBFC platforms to build a diversified AI-led established finance and digital lending ecosystem.

Mehta described Ratnaafin Capital as a fast-growing new-age NBFC with strong SME lending capabilities and said the partnership will enable AvenuesAI to combine its AI infrastructure, payment ecosystem, enterprise communications capabilities and merchant distribution network with Ratnaafin’s lending platform to expand established lending opportunities.

Ratnaafin Capital is an RBI registered NBFC focusing on SME financing and backed by Ratnamani Sanghvi Family Group. The company is headquartered in Ahmedabad.

Under the proposed strategy, AvenuesAI plans to leverage platforms such as CCAvenue, Rediff and RediffPay to offer merchant-focused credit solutions such as working capital financing and invoice discounting, while credit risk and balance sheet risk will remain with its regulated NBFC partners.

The company also plans to build broader AI-powered analytics frameworks to support risk monitoring and customized lending products across its digital ecosystem.

According to the company, the proposed investment will mark AvenuesAI’s expansion from a technology and payments platform into India’s emerging AI-led digital lending infrastructure ecosystem.