‘Bear Grylls was our 8,000th water filter customer and then became a co-owner’
Founding Charles Robinson said Water2 is in a growth in charge of the consumer.
“I’m always surprised by the ways of water to influence people’s lives, Charles Robinson, a 24 -year -old founder of Water2, says.
To prove a point, Robinson, who launched the water filtration company in 2023, remembers a e -mail sent a few hours before we are talking.
He came from the mother of a four -person family, which ranged from nine to 19 and was extremely sensitive to taste and smell. “Previously, tap water would not drink and they were spending on bottled water.
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“Some dogs would not drink tap water because of chlorine levels. I wouldn’t expect pet owners to benefit from the product in the same way.”
Robinson, who grew up in Western Sussex, moved to London to study philosophy in London (UCL) in London in 2020, but did not make a gel and left two weeks later.
The entrepreneur who closed the university began to sell hand disinfectant at the beginning of Covid. Premium credit card fine hand disinfectant Gelcard, units to Google, the best corporate companies and Wolseley sold hotels.
Water2 is seen as one of the fastest growing UK consumer brands built in zero VC financing and 180,000 homes.
In the first six months, the young won £ 100,000 and expanded the business to Tokyo and Kuwait. “I was learning everything, but I don’t earn so much money at a crazy level. I wanted to build a long -term, perennial business and brand.”
He decided to make a profit from the hand disinfectant and returned to UCL to work to develop a product. He hired a few good sections. Firstly, on a trip to Milan, where the Sanitist was produced, the industry examined the first water filter catalog and took some prototypes back from the nearby facility.
“I was a philosophy abandonment and significantly unqualified on the technical side,” he adds.
At UCL, he searched for water experts and wrote a long e -mail to Professor Luiza Campos. Robinson says, “I quickly learned that academics can be very open to young people who want to change the world,” Robinson says.
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“It was amazing to find it and the students had access when they went for holiday. He was very lucky, but this was matched with e -mail and trying to convince him to do with me.”
He conducted independent research with Campos to test more than two summer Water, run from the product filter, and soon developed a filtration system that could lift harmful pollutants.
Water2, at the beginning of 2023, went to the market with a first generation product. “I still had some university debt, and most of my friends were doing business in cities, Rob said Robinson. “I lived about £ 1,000 a month from the small income I had. At a time when everything had to work and there was nothing.”
Charles Robinson, tap water, germs and PFAs left the university after discovering connections between pollutants such as ‘Forever Chemicals’. ·Clynt Garnham Environment
Robinson said directly to retailers, housing developers, and then he felt that he could not get the messages right to the product.
Later, he hit the way of communication: while talking about the British water news, why he left the university and pulled the story behind the water filter product.
“People really echoed with their raw originality, and we flew with him, Rob Robinson adds.
At the beginning of 2024, British adventurer Bear Grylls became a customer of Water2, which was interested in its initial purpose. A agreement was made in which Grylls will become a business and investor.
The couple speaks “as a friend ında in WhatsApp most days. “The relationship was incredible and the kind of awareness he gave us, Rob said Robinson. “He has a customer, a part of the business and can speak sincerely about the product.”
Bear Grylls bought a Water2 filter and became a partner and investor with Charles Robinson.
At the end of this year, Robinson believes that the rapidly growing UK consumer brand will be in about 1% of all UK houses. “This is around one of every 100 families who use our water every day every day, really amazing, or he says.
Robinson, “I haven’t had this unshakable belief that this idea will work, rather, I doubt the idea every day, Rob says Robinson. “I wake up and I think what will not succeed. This means that I try to find holes and weaknesses until I run things.”
Water2 is currently employing five personnel in the UK, 15 people are outdated for production, customer service and video editing in Asia.
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Robinson’s product is designed to be self -installed and has a price of £ 129 with only one filter change per year. The company says that 180,000 houses have been sold and its income has reached a business with six and eight numbers in two years.
“Water filters had become a sterile and antique industry. When I talked humanly about all the defenses and what we could do to save the water and what we could do to save it, it took courage to say it.”
These honest social media videos proved a marketing winner while pushing the business.
“Maybe I should have started to explain my story earlier,” he adds, “But it was the birth of Water2 to be a very important, digital and simple brand to be a simple brand in the water filter industry.”
Aim
“We reduce the exposure of people to chemicals and germs in water, but in the coming years it will have a real impact on people in this country. I think we have a significant impact on the results of England and I care.
Brand
A normal consumer distinguishes between distillation, reverse osmosis and infiltration is a confusing industry, and there was a significant lack of brand awareness outside Britta, but you can name a few bottles of water brands.
Key to success
The biggest secret meant ‘no’ to many things. The VCs and the big retailers wanted to come to the ship, and Amazon (Amzn) approached us early. The power of ‘No’ means that you have a complete focus, clarity and real mission in business. When you do something at 100%, it is much more than doing two things in 50%. “
