Bhavani jamakkalam receives red carpet welcome at London Fashion Week

For decades, the 69 -year -old master weaver Sakthivel sat down with a humble hand in Periyamolapalayam near Bhavani, and weaving the yarns of various vivid tones to traditional and famous Bhavani. Jamaakkalamlar. In addition to his sister and brother, as well as the number of weavers in the region, even if the number of weavers decreased, he saved a century -old craft for 54 years.

On September 21, 2025, this silent determination found global recognition. . Jamaakkalam Dancer Vanmathi Jagan’s hand -woven carpet showed an elegant performance and applauded from the audience in the London Fashion Week.

However, the most active moment came when the Dubai -based designer was walking the ramp with Mr. Sakthivel carrying a spinning wheel (Raattai) model of Dubai -based designer. “He brought the colors and tissues of the weaving tradition of the Erode region to an international audience, Sak Sakthivel said, full of pride. For the first time, a heritage weaving shared a spotlight with a designer on a global scene.

“People say Jamaakkalam It is famous worldwide, but recognition never reaches weavers. He did it that day. It was not only for me, but for all weavers ..

Ms. Vino from Vandavasi in the Tiruvannamalai region visited Bhavani to explore the weaving ship years ago. When the London Fashion Week organizers approached him, his thoughts immediately returned home. “I was already working together Jamaakkalam For more than a year, weavers have been developing premium bags. Research and development has been going on for a while. But I also knew the truth – Jamaakkalam It is no longer used and the demand is falling. Weavers are fighting, ”he said.

This led to an idea. Im I wanted to show the world this magnificent textiles with a strong visual identity, Mrs Mrs. Vino said. The decision was not only about fashion, but about the approved. “The first image that came to my mind was to walk together to bring the broadcast on the ramp with Weaver:“ People who kept these crafts alive for generations should be celebrated. It would be unfair to receive all the loans. ”

Among the many weaving of Bhavani, Mr. Sakthivel became the face of this tribute. Bir He’s behind all the Bhavani products we sell, Mrs Maden Vino said. “This is not about an individual, but to honor the whole society. It represents all of them, the spirit of Bhavani,” he added.

Bay Sakthivel’s presence was recorded on the London podium. He wore the ramp carrying the traditional clothes and rotating wheel model to stand up. Vino, affected by his skills and brave, geometric patterns, created luxury bags and accessories Jamaakkalam ‘Weaving: A Bhavani tribute’ collection proves that tradition and modernity can share the same stage.

But go back to Bhavani, faced with weaving difficulties. “It’s a difficult job, but the wages are low, Mr Mr. Sakthivel said. “Better gains will help families to continue this craft,” he added. The authority called on governments to protect tradition and hoped that schools and colleges would bring inheritance to future generations.