From mobile usage to language barriers: The problems with YouTube’s AI ads in India
Probably the world’s most popular stream platform, Youtube has seen enlarged growth in the user base in India, especially the largest markets, especially in the last few years.
According Global Media InsightYoutube boasts with 491 million users in India, almost twice the second largest market, the US, the number of Youtube users is around 253 million.
In countries such as the UK and the United States, Youtube has also received a major growth in TV imaging, which competed in front of publishers or other content streaming services.
This increase in connected TV imaging allows the company to consider change. Advertising Settlements with AI Among the videos they believe will help brands will help to have more investment returns (ROI) on the platform.
This may be possible in countries like the UK and the United States, because the tv imaging experience is similar to the traditional way of monitoring content. However, this formula may not work very well in the Indian market. Let’s find the reason:
1. Mostly Mobile First Consumption in India
Not only in India, but in the world, the mobile phone is dominated by the list of the devices used by consumers to monitor Youtube content (63%).
In India, especially in rural areas, mobile phones become the only ‘computer’ for many families. These families mainly use data packages and do not prefer unlimited WiFi plans that come at a more steep price.
If Youtube wants to implement AI -oriented advertising placement in India, it will have to take into account the usage model and financial restrictions of the consumer base. Any step that increases their expenditures may lead to a decrease in the user base of the flow service.
2. Language barrier is a big problem in India
Language barrier is a major issue in India, and if ads placed with AI do not take this into account, it may be a exercise for advertisers and platforms.
It will be determined not only the geographical determination of the language, but also based on the preferred language in which the user consumes the content. If youtube targets all Indian users similarly,
3. Connect TV ads mainly for Premium viewers
According Google’s own reportThe connected TV stream is where the premium mass (7 of the 10 premium user uses CTV), and if only this segment is targeted by ads placed as AI, companies may see an increase at work.
4. AI -oriented ads can deterd people from YT content
The average user who only follows Youtube on his phones may adversely affect user satisfaction if targeted with several AI -guided ads that may not take into account data restrictions.
5. Internet problem in rural areas
All India does not have access to internet. Connection is an important issue in some rural areas. In such cases, if the user takes time from the user when using an ADD data, the user may get a hit and prevent YouTube’s performance.
6. Will AI Premium users not target?
In this case, an ongoing question is whether Youtube will collect user data for consumers using Youtube premium for AI -oriented ads. Since YT Premium users are not shown any ads in the first place, this will be an empty exercise.
Even CTV consumers are similar to using YT premium for a softer user experience, and therefore the question of whether AI -oriented ads can determine their target audiences in the first place.
