Buying a new car? Maruti Suzuki announces price protection for small cars till June 14 ahead of planned hike
Passenger car manufacturing giant Maruti Suzuki India Ltd on Tuesday announced a price protection plan for its small car lineup, which includes Alto K10, S-Presso, Celerio and WagonR.
The move comes after the automaker announced in May that it would increase prices across its entire model range through 2019 ₹30,000 from June 2026. However, customers who book any of the listed small vehicles until June 14, 2026 will be protected from the price increase, according to the news agency. PTI reported.
“On feedback from our channel partners, we announced a price protection scheme for walk-in customers. Their (channel partners’) request was simple: The customer who boldly comes forward to buy a car should not be pushed back due to price hike. So, we are considering a price protection window for small car buyers. If you book, we will give you a cushion,” said Partho Banerjee, senior manager, marketing and sales, Maruti Suzuki India.
The program aims to benefit first-time buyers
According to the company, the aim of the plan is to help maintain affordability for customers, especially as vehicle prices are expected to rise due to inflationary pressures and an unfavorable cost environment.
He added that first-time buyers are expected to be the main beneficiaries of this scheme as it is part of a wider effort to promote motor vehicle use across the country.
In May, Maruti Suzuki India had announced that it would increase the prices of its vehicles by up to 200 million depending on the models. ₹30,000 from June 2026. The automaker cited inflationary pressures and an unfavorable cost environment as key reasons, but the exact amount of change varied from model to model.
Maruti Suzuki launches R&D supported auto loan
In a separate development, the company Suhana SafarIt is a recurring deposit (RD) backed vehicle loan product that aims to help customers who are struggling to make regular EMI payments or arrange the required down payment to purchase a vehicle.
Inspired by similar programs in the jewelery segment, the initiative covers four company models, including Alto K10, S-Presso, Celerio and Wagon R, the same category of vehicles under the price protection scheme.
This RD-backed car loan scheme allows the customer to deposit interest-bearing monthly installments equivalent to the EMI of the car into an RD account; This can be used as a deposit to make a down payment for a car loan from the same bank upon maturity after a period of 3-6 months.
Talking about the interest of the program among customers, the company said that it has received strong interest from people with around 8,000 applications and more than 1,700 bookings to date.
Maruti Suzuki India Limited is the Indian subsidiary of Japanese automobile manufacturer Suzuki Motor Corporation. It is India’s largest automobile manufacturer, specializing in small cars. It dominates the market capitalization as of June 2026. ₹NSE data showed 4.13 lakh crore.
