Chargebee deepens India play as global clients eye country for more revenue

“India is an important market for two episodes: First, our customers are growing from here. Second, India is growing with the number of companies that can list here,” he said.

The Company helps companies to automate their subscriptions from helping companies to understand the best pricing models for their services, to recognize income resources, collections and customer holding. Chargebee, Tiger Global and Sequoia Capital, led by $ 250 million in 2022, worth $ 3.5 billion.

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The company’s customer includes Global Media Konglomera Condé Nast and British Coffee and Sandwich Chain Pret a Pret a Pret a Pret a Pret a Pret A, Automatic Marketing Platform FMG Suite, Restaurant Management Software Zenchef and Survey Creating Software Company Typform.

Charaseee has already joined several companies as part of his deeper focus on India. The local portfolio consists of “hundreds of” companies. Subramanian said that they plan to add new Indian customers in every quarter, but the company did not set a target.

“As a product, we matured and moved away from only one kind of merchant to more than one kind of merchant. Now, we are a horizontal product that serves more than one vertical, so we see it as an important opportunity.

India Focal Point

Chargebee’s new focus on India can be attributed to how the UPI Autopay facilitates payments for consumers for recurrent invoice in India. As a result, it makes more sense to work closer to the company with Indian enterprises. “The basic payment processor for systems like ours is a fundamental addiction. When this addiction is alleviated, it becomes easier for us to work in these markets,” he said. Currently, the company is working as the main partner of Razorpay and India, but is currently actively discovering others.

However, in terms of pricing, Chargebee is significantly more expensive than Zoho billing. For example, chargebee billing cost is almost La50.000 per month La80 Lakh per month. In contrast, Zoho Billing’s comparable equivalent costs La3.499 per month, but permits 100,000 bills per year. However, both Chargebee and Zoho billing have customized business offers.

Over the years, a few global companies look at India, especially considering that a significant portion of their income expects to come from here. For Charsebee’s customers, some expect at least 30% of their income to come from the country.

“Our global customers have an important job in India. Collecting money from Indian customers, helping them to be tax -compatible, while the least amount of failure, the right payment methods reduce general expenses.” He said.

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Most of the company’s income comes from North America, which constitutes 40% of its income and 41% of Europe, and the rest is created by Australia and New Zealand. With the entry into India, the company does not foresee that giant gains will be made yet. “I expect the income contribution to be between 1 and 2% for the next three years, because these other markets are still growing faster for us, Sun said Subramanian.

Take-over

Between 2021 and 2022, Charbee made a series of purchases by acquiring three companies at that time: Revlock, an income recognition tool; Brightback, a customer retention platform; and Smart accounts and collection automation platform. “Income recognition is a very important part of the business. We have added this ability through a purchase,” he said.

In 2025, the company made two more purchases and brought to five more Payaı, the latest acquisition, which created personalized videos for customer training purposes, to a total of five with a payment, data intelligence and observability platform and Trainn.

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In 2022, the company was reported to be ready to be ready to open to the public within the next three to five years. However, when asked about the first public offering in the USA, Subramanian said, “Probably not for the next few years, but now I think it is the best time to build specially because there is a lot of transformations in the market.” He said.

For now, Accel, Peak XV Partners, Steadview Capital, Sapphire Ventures, and others, including the company’s investors are happy to allow the growth of the company, he added. “I will not force it to open to the public right now.”