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Chinese toymaker Pop Mart’s shares slide despite strong earnings forecast

China’s Global Admiral Store is the Global Admiral Store of Pop Mart, a Chinese toy and seller on Nanjing Road Yaya Street on August 16, 2022.

VCG | Visual Chinese Group | Getty Images

They share POP MARCH INTERNATIONAL After the player released the first half -earning estimation, he rolled over 6% on Wednesday.

The Beijing -based company is behind the global madness around the lab, a toothy, pointed -ears -like character. Toyer sells his babies in a blind box and to buyers who do not know which character is inside until they are opened, prices vary between approximately 59 Yuan and 5,999 Yuan.

One filing On Tuesday, Pop March to the Hong Kong Exchange, compared to the same period last year, said that at least 350% increase in 2025 and at least 200% increase in income.

Jeff Zhang, an equivalent analyst in Morningstar, said in a statement on Wednesday that the negative stock response may be a reflection of the conservative appearance of investors on the growth of Pop March.

He said that he may have encouraged many investors to make a profit and said, “Although the star gain in H1 has grown, it may have risen to the summit and will probably seek slowing in H2.”

Zhang maintained the opinion that Pop March’s shares were “over -valued”, because the high uncertainty on the popularity of large intellectual features was not fully priced.

On Tuesday, the filing company attributed a solid profit forecast to the more global recognition of its brand and intellectual properties, referring to signature toy characters such as labubu, Molly and Crybaby, as well as diversified product portfolios as well as a growing overseas sales.

The company said that it has also benefited from a significant increase in profits guided by scale economies, cost optimization and firmer expense controls.

On June 6, 2025, a human -dimensional labo of a human lab was shown before an auction in Beijing, China. The figurine was later sold on Tuesday by Yongle International Auction for 1.08 million Yuan at the auction.

Tingshu Wang | Reuters

Due to the illegal success of labubu figurines, Pop March’s shares on the Hong Kong list are tears this year. In spite of the last Rinse on Wednesday, the stock prices have survived to today and traded at 23:43 ET with 247 Hong Kong dollar ($ 31.5).

The stock experienced a brief mishap after an editor from the Chinese state media, a model at the center of the attractiveness of Pop Mart, who aims to excessively spending in the “mysterious boxes”, a model at the center of Pop March.

Investors, as the main consumer demography, rather than young children Gen Zers and Mine years in the pop March in the pop March, a great extent shaken the fear of pressure.

Long -term growth

However, despite the latest withdrawal in stock prices, many investment banks are being raised to be called to become one of the hottest consumer brands in China this year.

In the first quarter of this year, Toyer’s income 170 % rose A year ago, it was buoyed with an increase of 480% in overseas markets and a 100% income increase at home.

Analysts on Nomura Bank on Tuesday, “the continuous acceleration of sales growth underlining the” last profit estimate “was already slightly above the high expectations of the capital market,” he said.

Investment Bank increased its target price for Pop March from 291 Hong Kong dollars to 330 Hong Kong dollars and kept the stock as “Chinese choice in the consumer field”.

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POP MARCH INTERNATIONAL

Pop March’s rising popularity was a complete contrast to the wider economic decline in China, which led consumers to be more frugal and return to expenditures. A human -sized lab was sold for 150,000 dollars in an auction in Beijing last month.

“When optimism is lost for long -term financial expectations, people go through investing in the future, [buying] To seek houses, cars, instant emotional rewards, Ivy Yang said the founder of the New York -based consultancy wavelength strategy.

“Every collector [is] Reflecting his own mood or story on the toy. That’s why Pop is different from Sanrio or Miniso, Yang he added, referring to the Japanese player behind Hello Kitty and a Chinese retailer for consumer products such as cosmetics, stationery and IP design toys.

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