Claire’s was glitz ‘heaven’ for kids before Shein and TikTok came along

For Beth Searby, he wasn’t completed without going to Claire’s with a friend as a Saturday.

But such a parade seems uncertain as the future of the chain hangs in the balance.

Beth and his friends would use mobile fees in the late Noughties to buy magnetic earrings, badges and foot rings from the accessory brand.

“You never went home empty,” says Beth now 30.

Shopping there was like a “analog theme”.

“You can enter with your exchange parts from buying your McDonald or Burger King, and you can take a pair of earrings, necklaces or a badge to put it in your school bag, and you will spend 50p, £, £ 2.”

There is Claire’s Managers appointed in England and Ireland After fighting falling sales and high competition.

He said he would continue to trade while 278 stores in the UK and 28 stores in Ireland will continue to trade while being considered the best possible way, but stopped online sales.

Initially, a US brand, Claire’s, opened its first UK store in the mid -90s and quickly became a basis for the flocked between the affordable hair bonds, sparkling butterfly clips, matching friendship necklaces and lip shine.

“This was the final shop for young people,” says Ella Clancy, 29 -year -old.

As a young man of Claire’s, he remembers that he uses pocket mortar to buy earrings, scrunchies and lip smacker lip balm.

Especially unforgettable, he and his friends have “nerd glasses” – chunky, dark frames and prescription glasses.

The shops always say, “Super pink, colorful and Girlly”.

“When he’s a little girl, it’s a kind of paradise,” says 23, Vianne Tinsley-Gardenter.

To buy Keytler, earrings and stationery, Essex would go to Claire stores in BrainTre.

The shops were full of “unique little knick-backs”.

Lucky Dips Bags – you didn’t know what you were buying – and offers multibuy like five items for a 10 -£ agreement, transforming shopping into a treasure prey and addressing Tweens’ budgets.

Claire’s was a staple that pierced the ears of young people – and usually had special opportunities.

However, many Claire’s customers found that the brand stopped being cool during their time in secondary school.

Instead, they returned to places like Accessorize, Topshop and Primark.

This was the case for Ceara Silvano, when he was 23 years old, he remembered that he was very “Kiddish” and instead began shopping at Primark.

“You just grow up from such things, CE CEARA – says CEARA – even though his ears return to Claire’s to pierce.

Al Thomann loved Claire when he was younger because of the use of bright colors, glow and flower designs.

But as they grew up, they began to see the brand as “childish” and stopped shopping there.

“You’re starting to feel like a young adult, and around me, most adults didn’t shop in Claire,” he says.

“Wanting to be an adult meant this kind of childish, colorful, rainbow, unicorn horse enthusiastic.”

Constance Rose’s personal style business, Constance Richardson, in the 2000s and 2010s, young people were not fashionable because they loved them, but because they loved them.

However, thanks to the increasing use of social media, young people remain up to date with the stylish online.

“Shein can detect a trend in Tiktok, and in days, usually more than Claire,” he says.

Shein, a Chinese online fast fashion giant, sells a wide range of products such as clothes, accessories and stationery for low prices.

Wright, Claire’s, in turn, does not attack tendencies quickly.

And he can’t compete at the price, Mrs. Richardson says. “They still sell innovation products at a price that is still not Navelty.”

Another factor is that young people are influenced by creators who are much older than them on social media and do not shop in Claire.

“Children are growing faster than ever,” says Mrs. Wright. “You have 11 years old with five -stage skin care routines.”

At the other end of Shein’s spectrum, they turn to more premium brands, such as Sephora, Space NK and Astrid and Miyu.

Wright says Claire’s “the same excitement.”

However, the brand still has a special place in the hearts of many people.

Ceara says that she feels nostalgic about shopping in Claire and wished to keep some things as a souvenir.

When Ella passes through Claire’s stores, “brings a little smile to my face”.

And some people still like to shop in the brand.

“When I started to think of my own sexuality and gender identity and how I want to present myself, Claire returned once again.”

“Really beautiful, very unique earrings and necklaces, bracelets, flower crowns, such things were almost instruments to show my own identity visible.”