Come and say G’day and a strange inclusion
Idea
Updated FIRST PUBLISHED
Updated FIRST PUBLISHED
This week, tourism Australia, CGI Kanguru Ruby and Gen Z’s Paul Hagan, Bob Irwin version of the British famous chef Nigella Lawson, Indian impressive Sara Tendulkar (daughter of Cricketing Sachin) and Chinese actor Yosh Yu launched the second stage of the global “Come and Say g.
So far, it is very normal. Ads include all the typical things you see in tourism Australian campaigns – striking landscapes, wildlife, Sydney opera house and a good dose of humor.
However, there is a attraction that I have not believed to have been involved in an Australian tourism campaign before, and it seems quite unusual that you have not blinking and missed.
During the Chinese version of the ad (watch below), Yosh Yu has a scene from Southern Lights or Aurora Australis.
It is true that Aurora Borealis or the northern lights are an important tourist attraction in the northern hemisphere, and there is a good reason for it-it is an incredible, bucket list experience. How to tell in the northwest regions of Canada one evening.
But here’s the problem – you can’t always see the northern lights. The conditions must be correct. The open sky should be small light pollution and sun storms. The second one that strikes the world’s atmosphere and pulled towards the poles is what causes solar particles, phenomenon.
And it is often much easier to see the northern lights than the south, because the northern continents are much closer to the North Pole than the South Pole from Australia.
But even then, there is no guarantee. A few years ago, on a trip to Northern Sweden, I just saw them briefly on my first night. Cloud and snow went in next few nights. It shows that there is never certainty, even in some of the best places in the world to see Aurora.
Therefore, it is surprising that the Southern Lights will be included in the new campaign of tourism in Australia. If you need some chance to see the lights in the northern hemisphere, you need an extraordinary chance in the south.
In addition to the fact that the conditions should be correct, often Aurora Australis cannot be seen with the naked eye. Your camera can take it, but you don’t see much more than an ambiguous haze.
Probably even Tasmania, the best place to see Aurora in Australia, Guide to see the southern lights.
“Observations are temporary and weak. This is a celestial event that can hardly play – the images of green beams and purple glows are not norms, and sometimes they can barely be seen with the naked eye, Taz says Tazmanya’s guide.
Tourism Australia admitted that he used some film spells to create the stage. Ta said that Yosh Yu and his friend, in the Aurora season (May-September), were not there in the advertisement because they were not there in the Aurora season.
Tasmanian photographer Luke TschakkeHe says that the advertisement, which runs night photography workshops and is about to open an exhibition of Aurora photos on Hobart, is not realistic.
“While experiencing auroral events in Tasmania with this intensity, it is extremely rare,” he said. “Such a depiction is definitely creation of unrealistic expectations for visitors.”
“The strong Aurora can be seen with the naked eye, but what they combine has much more northern lights. In Tasmania, Aurora appears on the southern horizon rather than typically immersive and all sides are loved in the north latitudes.”
So, why did the tourism decided to include this phenomenon? There are no alternatives. Tasmania has a rich attraction centers that always exist – Cradle Mountain, Fire Gulf (Aurora scene) and Wineglass Bay, the old and new museum of art.
According to Tourism Australia, “Aurora Exploration” has become an important driving force of tourism, and Asian markets are particularly interested in Stargazing and other “Dark Sky” experiences.
But I can’t help, but if Chinese visitors go to Tasmania for a few days with the expectation that they will see a screen like the advertisement, the vast majority will be disappointed.
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Craig Plat is the digital editor of Traveler and has been responsible for travel content in Sydney Morning Herald, The Age, Brisbane Times and Watomania Digital products since 2007. He has worked in journalism for more than 25 years. Craig has a strong interest in aviation and airlines, as well as wildlife tourism and (more and more) family trip. He visited each continent, once visited six of seven people within a year (kidnapped Africa).
