Coolcations are booming as tourists prioritize quieter, off-peak trips

Tourists reserve more cool, quieter and less crowded holidays this year and are moving away from the traditional summer hot spots of Europe because of the increasing concerns of weight and severe fires.

The trend confirms the phenomenon called “cool” and “holiday” coolcations, which refer to tourists looking for cool climates instead of a hot, peak printer.

Record -breaking heat has been swept throughout Europe in recent days, pushed temperatures in some regions much above the 40 degrees of Celsius (104 Fahrenheit) and fueled regional fires.

Jenny Souttan, CEO of Globetrender, a travel trend forecasting agency, described the 2025 literature as “a turning point for European tourism, emphasizing that no target is really immune to climatic volatility.”

It becomes much more likely with an excessive heat climate crisis, which is the main driver Burning of fossil fuels.

Heat waves and forest fires in popular holiday places in Spain, Portugal and Greece, in recent weeks, by damaging the local infrastructure triggering collective evacuation and blinds beaches.

Temperature is also worried too high recorded In Scandinavian countries such as Norway, Sweden and Finland, Northern Europe is a direct challenge to the idea that it “offers a guaranteed relaxation”, and told Soutan CNBC with E -Posta.

Southan, “This couple has already accelerated a behavioral change in motion: travelers avoid the most intense heat, cool coarrel or alpine places, move trips in spring and autumn, and Baltiks from Scottish Highlands do not try higher latitude targets.” He said.

Data published Last month European Travel Commission (etc.)

While ETC found that increasing concern about extreme crowds encouraged tourists to spend 2025 summer holidays in less popular or beaten track destinations, their interest in traditional hot points decreased.

“Our latest data shows that even by changing economic and social realities, Europeans are not willing to compromise on travel even by changing economic and social realities, and they prefer quieter destinations and trips outside the most intense seasons.” He said.

Global Travel Network Virtuoso in question In the latest consultant survey, 79% of the participants acknowledged that excessive weather events affect travel planning, while 55% reported that their customers chose to travel at the summit time due to climate crisis.

Thomas Cook and Esky Group Online Travel Agency Holiday Digital Director Nicholas Smith, this year, an increase in alternative seasonal elections, he said.

“One of the fastest rising trends among the British travelers, ‘Coolcation’ – is changing the top heat for more mildly targets,” Smith said in a statement to CNBC.

European places such as Iceland, Norway, Switzerland and Poland were among those who suffered from active holidays, tourists who wanted comfortable air and real depth. “He said.

One of the winners from the Coolcations trend was the small Central Europe Slovenian country, which has increased increasing interest in higher altitude, cooler destinations.

In his statement to the CNBC with E -Posta, “Gradual summer temperatures and increasing demand for quality leisure in nature, visitors are increasingly choosing places at higher altitude, which offers various experiences and active opportunities throughout the year.

Southern European countries such as Greece, Spain and Portugal are largely dependent on tourism and the latest data available 18 %– 12.3 % And 11.9 % Gross domestic product, respectively.

Linda Jonczyk, the largest tour operator in Europe, said that the company has attracted increasing interest in Scandinavian destinations such as Iceland, Norway and Sweden due to the company’s coolcations trend. Nevertheless, the reservations were still relatively low compared to other traditional summer hot points.

“Classic Sun and Beach destinations around the Mediterranean continue to be high in demand – Spain, Greece and Türkiye and undisputed favorites remain.”

Portugal’s National Tourism Authority said that the summer demand in the key regions remained intact. Turismo de Portugal spokesman, while the local fires of some regions in the north and center, the majority of the country is not affected, he said.

“Portugal’s tourism infrastructure is very ready to meet such difficulties with unexpected situation measures to ensure minimum deterioration,” Turismo de Portugal told CNBC. He said.

“Airports and ports throughout the country are working in full capacity and the tourism sector continues to be strong – Summer arrival in important regions that match or exceed last year’s numbers.”