Cracker Barrel responds to backlash over new logo and rebranding
The new Cracker Barrel logo is seen in a menu in the restaurant in Florida, Florida, on August 21, 2025.
Joe Raedle | Getty Images
Cracker Barrel Old Country Store On Monday, he made a statement that responded to the widespread reaction he faced on his re -branding and new logo last week.
“If the last few days showed us something, people care about the cracker barrel. We are really grateful for your heartless voices.” written. “You showed us who we are and we can do a better job who we will always be.”
The new logo lifts its image by leaving behind the words “cracker barrels” against the outlines of a yellow barrel, leaning on a significant bar in the original, in the original. The phrase “Old Country Store” was also removed.
The colors that the company said that the restaurant said it was inspired by the eggs and biscuits of the restaurant remained close to the original.
Cracker Barrel’s old and new logo.
Courtesy: Cracker Barrel
Users in social media have criticized the new logo and described it as “general”, “soulless” and “bland”.
Some conservatives also hit the new logo and said that he had received the classic, American feeling, which has been very central for Cracker Barrel for years.
Cracker Barrel shares fell by 7% on Thursday as the criticism increased.
Cracker Barrel said on Monday that the branding was in headlines, his focus remained in the kitchen and plate “.
In a statement, Cracker Barrel said Uncle Herschel will still be in the menu, road signs and country store.
“He doesn’t go anywhere – Family,” he read.
The company also discussed criticism about the decor changes implemented in some crackers throughout the country, and said that their stores will still take place “a hot fire on the stove, a warm fire on the stove, the Peg games on the table, the unique treasures in Lanon with unique treasures in our gift shop”.
The restaurant chain reiterated customers that their values have not changed.
“We know that we can’t always do everything right for the first time, but we will continue to test, learn and listen to our guests and employees.” He said. “At the end of the day, our word is simple: you will always find comfort, community and country hospitality in Cracker Barrel. Uncle Herschel would not want any other way.”
