Dabur to acquire minority stake in luxury skincare D2C RAS Beauty

New Delhi, Mar 2 (PTI) Domestic FMCG maker Dabur on Monday, ₹60 crore to acquire a minority stake in D2C company RAS Beauty.

Investment platform Dabur Ventures has signed a definitive agreement to acquire a minority stake in next-generation luxury skincare company D2C, it said in a joint statement.

Founded by three women, RAS Beauty is a Raipur-based digital-first, fast-growing “Farm to Face” luxury skincare brand with a presence in the natural beauty segment. Its core products, which include facial elixirs, serums and moisturizers, are enriched with essential oils and active ingredients derived from nature.

Abhinav Dhall, Managing Director – Group Head, Corporate Strategy, Dabur India, said: “RAS offers a distinctive skincare value proposition at the confluence of nature, science and luxury. We believe the premium beauty segment will witness strong growth over the next decade and RAS Beauty is well positioned to capture the emerging opportunity.”

RAS Beauty has a three-year CAGR of approximately 75 percent and ARR of approximately. ₹100 crore.

This is also the first investment from Dabur Ventures, which was launched in October 2025 with the aim of acquiring stakes in high-potential, new-age D2C businesses.

Shubhika Jain, co-founder and CEO, RAS Beauty, said: “This investment will enable us to accelerate our omni-channel presence, deepen our R&D capabilities and invest in brand and team building, in pursuit of our long-term goal of establishing RAS as a leading name in Indian luxury skincare at home and globally, while remaining true to our core values.”

Dabur Ventures was established through capital allocation ₹500 crore to invest in startups operating in Personal Care, Healthcare, Wellness Foods, Beverages and Ayurveda.