Delta says segmentation coming to high-end cabins

Delta Air Lines The new flight tickets are reviewing – this time in the premium cabins in front of the aircraft.

Airlines spent years to express the coach cabins that do not allow change or do not contain seat assignments, from extra legged seats to basic economic fees. Delta was a pioneer in the USA when he started basic economic fees with competitors ten years ago United Airlines– American Airlines And others are following the case.

However, now this year, the airline executives turn the focus on the premium cabins that he holds better after the plane.

“The premium was definitely the place where our margins continue to expand, so we focused on providing better service and more segmentation to these customers,” Delta President Glen Hauenstein called on Thursday. He said. “The segmentation we make in the main cabin is a kind of template that we will bring to all our premium cabins over time. Because different people have different needs.”

Delta’s income from premium seats such as Business Class increased by 6% in the first half of the year to $ 10.6 billion, while the main cabin economy ticket revenue fell by 4%. The carrier, the most profitable US airline company, said that sales share and profitable loyalty program has increased for years.

US carriers have largely thrown in favor of the international first -class, larger Business Class cabinets, where liar seats have more opportunities than their seats of the last decade.

Hauenstein refused to elaborate possible changes in the premium seats. It is not clear whether Delta will consider a cheaper first or operating class ticket that may not contain a larger seat with advantages such as living room access or seat assignments or add -ons that do not have standard tickets.

However, Hauenstein said Delta tested some possibilities investigating customers and travelers.

“We have not yet released, not because we do not have technological capacity, we want to make sure that customers understand what we put on the market and find value in it,” he said.

Travel Consultant and Atmospheric Research Group President Henry Harteveldt said Delta was not convinced that he would receive a peeled premium fee.

“The aircraft are expensive … And your passengers give you a reason to pay more than paying you less than paying you less,” he said.

Other airlines are trying to compare the top cabins to provide extra rooms for a visitor, such as United’s long -distance long -distance Polalaris cabin, and some of the American’s new seats, and even a few seats for a visitor. Boeing 787 Dreamliners.

Delta’s partner, Virgin Atlantic, offers “Retreat Suite” in front of the upper -class cabin of the Airbus A330 “to enjoy a sincere dinner in their private social areas”.

When asked if he will update some of Delta’s top seats, CEO Ed Bastian CNBC said in a statement on Wednesday, “Premium products have life cycles… And what we think was the latest technology for six or seven years ago.

“We continue to upgrade and update. This is part of the cost of business,” he said. “But our product will be very, very nice.”