Disney strikes licensing deal with OpenAI, agrees to $US1b investment
From film to music to books, creative industries have struggled to balance protecting valuable copyrights with powerful new technologies available to consumers that offer a potential new path for growth. Media companies that own the copyrights say companies that develop these models should pay them so they can be trained on their work. Major labels sued two audio AI startups last year, but Warner Music Group and Universal Music Group recently settled with Udio and struck deals to collaborate on a new commercial music creation and streaming service.
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OpenAI introduced a new version of Sora in September as a standalone social app available by invitation. As with the original Sora, which launched last December, users can create short clips in response to text commands, but the new app allows people to view videos created by others. Beyond that, users can create a realistic-looking AI avatar and their own voices that can be added to videos made with the app by the user or their friends, with the permission of the avatar owner.
“Disney is the global gold standard in storytelling, and we’re excited to partner to enable Sora and ChatGPT Images to expand how people create and experience great content,” said OpenAI CEO Sam Altman.
OpenAI has raised tens of billions of dollars to help cover the cost of the talent, chips and data centers needed to build and support cutting-edge AI models. The secondary share sale, completed earlier this year, valued the company at US$500 billion.
