Super Bowl ad featuring Trump accounts to air on Sunday
President Donald Trump on stage at the Treasury Department Trump Accounts Summit in Washington on January 28, 2026.
Kevin Lamarque | Reuters
Trump accounts will share the Super Bowl spotlight on Sunday as part of a massive effort to spread awareness about the pilot program.
The Trump account ad, paid for by Invest America, a nonprofit advocacy group, will air during the pregame broadcast just before the Seattle Seahawks and New England Patriots meet at Levi’s Stadium in Santa Clara, California. Invest in America released a preview of the ad Thursday at X.
In a 30-second segment, the kids talk about the virtues of Trump accounts, also known as 530A accounts, created as part of President Donald Trump’s “big beautiful bill.”
“This year, every American child will have an investment account. Millions more will be pre-funded. It’s free money,” the ad says over a montage of children speaking directly to the camera.
Super Bowl 60Airing on NBC is prime real estate for advertisers.
Millions of Americans watch the Super Bowl; some are just for ads.
The price of these national spots breaks records every year. Last year’s game between the Philadelphia Eagles and Kansas City Chiefs was watched by 127.7 million viewers, with the cost of this year’s ads rising to an average of $8 million per 30-second spot, CNBC previously reported.
Aside from a billboard in New York City’s Times Square and the Trump Account Summit broadcast live from Washington, D.C., on January 28, the Trump administration has gone out of its way to get the word out about the new accounts in recent weeks.
Parents can now open Trump accounts
As of official start During tax season on January 26, parents and guardians can open a Trump account by making the choice on January 26. IRS Form 4547 When they file their 2025 tax returns. From mid-2026, an account will also be available online at: Trumpaccounts.gov.
Children born between 2025 and 2028 are eligible to receive a one-time contribution of $1,000 from the U.S. Treasury Department. This money will be deposited into the account on July 4th.
More than one million families have already signed up, according to a Jan. 31 White House post in x.
‘A long-term investment for the beneficiary’
Musician Nicki Minaj joins President Donald Trump on stage as he speaks at the Treasury Department’s Trump Accounts Summit at Andrew W. Mellon Auditorium in Washington on January 28, 2026.
Win McNamee | Getty Images
Trump accounts aim to encourage long-term investments and wealth creation. The money will be invested in a diversified fund that tracks the US stock index.
“This is meant to be a long-term investment in the beneficiary, meaning the money is ‘locked up’ there until the beneficiary turns 18,” said Jason Ewas, deputy director of the Financial Security Program at the Aspen Institute, a nonprofit forum.
“This makes sense since the goal is to grow accounts and build wealth,” he said. “But that does mean that no one should view this as a place to access emergency funds, because it is not.”
Trumpaccounts.gov projects that an initial $1,000 Treasury deposit alone could grow to $6,000 at age 18, $15,000 at age 27, or $243,000 at age 55. The S&P 500’s historical annual average return is over 10%.
The projected value could rise to about $1.1 million by age 28 if parents make the maximum annual contribution, White House Press Secretary Karoline Leavitt said at the Trump Accounts Summit on Jan. 28.
But financial advisors and other experts say those estimates may be exaggerated.
“Saving the maximum contribution to their children’s Trump accounts would be too heavy a burden for most families,” said Landon Warmund, a certified financial planner with Reliant Financial Services in Kansas City, Missouri.
“While the numbers seem significant, I think most accounts won’t come close to those values,” said Warmund, who is also a member of CNBC’s Council of Financial Advisors.
Still, many financial advisors advise families to accept “free money” from the Treasury, employers or other sources. “They need access to these resources,” Ewas said.
