American Eagle faces backlash over ‘Sydney Sweeney has great jeans’ ad | US news
American Eagle’s new advertising campaign, starring US player Sydney Sweeney, meets the advertisement with some critics who claim to be a coded promotion to use the phrase “big quotas”. egle.
The campaign is dressed in the American Eagle denim outfits, accompanied by the slogan “Sydney Sweeney has big jeans panels”.
Inside a video clip Shared by American Eagle on Instagram, Sweeney-Sarış and blue-eyed-stands in front of a text that says “Sydney Sweeney has great genes”. In the video, the word “genes ver is cut and replaces its place with the word“ jeans ..
Another video Sweeney from the campaign says: “Genes are transferred from parents to offspring, usually determines features such as hair color, personality and even eye color. My jeans are blue.”
The campaign received mixed reactions online.
Some Social Media Users’ Ton Deaf ”and accused Retoric echoing with associated with egle And white superiority.
One in X User Written “Blue -eyed, blonde, white women and focusing around your campaign around you to have excellent genetics, especially when the current situation of America is the difficulty of diversity, equality and involvement, or the difficulty of eliminating the discretionary initiatives.
A user in Tiktok controversial It is not an accident that the words we use are never unintentionally ”and“ Sydney Sweeney for the American Kartal are good genes ”.
“This is a dog whistle for the rise of conservatism in this country,” he said.
Meanwhile, the US has praised the actor and a campaign, including political rights. Blow to “WoKeness” and “Awakening” ads.
“He woke up the advertisement died, Sydney Sweeney killed him,” An x user wroteHe calls a term used by some conservatives to criticize the measures.
And some observers exaggerated the reaction of the campaign and exaggeration.
A tiktok user He said: “Personally, I don’t see why it causes all these debates – to me, it is just an advertisement for jeans.”
Neither Sweeney nor American Eagle, as of Tuesday morning, had not discussed criticism and reaction to the public.
Neither American Eagle nor Sweeney representative did not immediately respond to Guardian’s request for comments.
American Eagle as part of the campaign release “Sydney Jean”, cooperated with Sweeney, which contains butterfly motifs in the back pocket.
Inside announcement From the company, the brand said that the motif represents the awareness of family violence in which Sydney is passionate, ”. The brand also “100% of the purchase price from Sydney Jean will be donated to the crisis text line.– It is a non -profit organization that provides free, 7/24 hidden mental health support to everyone in need. “
Inside Press release, American Eagle described the “Sydney Sweeney’s Great Jewelery” campaign as “Return to the Temel Denim dressing and the celebration of what the beloved brand has done best: customers look and feel good at AE Jeans”.
The company added, “Sweeney’s Girl Next Door Charm and the main character energy – matched with the ability to take itself very seriously – this is the distinctive feature of this bold, fun campaign”.
The American Eagle Campaign is not for the first time that Sweeney has participated in political debate. After being photographed at his mother’s birthday party in 2022, he met criticism. A few of the guests are worn Hats that think of those who carry Trump made America again wonderful (MAGA).
Meanwhile, in May, the DR Squate website was released on the website with a hand to sell soap made with almost sold bath water with a hand to sell internet virality.
