Erewhon to open an exclusive tonic bar in New York City
South California grocery brand, which has become synonymous with luxury and healthy life, takes its first steps to New York.
EREWHON said he plans to open a tonic bar in a special West Village. Members Club Then this autumn.
Tonic Bar will serve a lifestyle and fitness club Kith Ivy from Ronnie Fieg, General Manager of the popular street outfit brand.
Sknate website said KİH IVY will be opened to a “extremely limited” number of members this fall.
Miniature EreWhon will be stuck near cold dive pools and a sauna on 120 Leroy Street in New York, plans Fieg was released on Instagram.
The Padel Courts of Cafe Mogador and the Padel Courts and the members of the members will take part in a heavy start fee of $ 36,000 and an annual fee of $ 7,000.
The price and exclusivity of KİH IVY is compatible with Erewhon’s own high -level reputation. Grocery in Los Angeles, expensive special products and Drinks inspired by celebrities20 $ hailey Bieber strawberry smoothie.
“Erewhon is really going after premium customers, Jeff said Jeff Wells, the chief editor of Grotery Dive, the trade broadcast. “If you were successful in Southern California, New York would be the next logical place.”
A company spokesman said on Wednesday that Erewhon’s new tonic bar will offer a limited beverage and Smoothies. Only KİTH IVY members will be able to order face -to -face, but other New York residents in a particular radius of the club can order drinks for delivery through Postmates and Uber.
EREWHON has a loyal follower in the Los Angeles region. The company began in the 1960s as a health food store in Boston before moving to the West coast.
Entering the grocery store in New York comes by reducing costs of other supermarket chains. Ralphs and Food 4 Lesser Mother Company, Kroger, dismissed about 1,000 corporate employees in the middle of the closing places and recently.
Unlike Ralphs, Erewhon founded himself as a luxury place that largely folds rich customers.
“Erewhon is completely at the last point of food and beverage, Wells said Wells, Wells, Wells. “Your average middle class shopper cannot afford to shop there.”
