Cracker Barrel apologizes for new logo but says it is sticking with change | US news
US restaurant chain is a cracker barrel apology Recently, when he has announced a new logo, he is angry with fans – but he is dependent on change.
“If the last few days showed us something, people care about the cracker barrel. We are really grateful for your voices,” he said. “You have shown us who we are and we can do a better job who will always be.”
Cracker barrel He had received heat lately When it announces a simplified logo that only includes the name of the chain. He was the picture of an old man in the jumpsuits leaning on a bar. The words “Old Country Store” were also removed.
The change was a wider re -brand that seeing Cracker Barrel updated lighter paint and modern furniture complex, antique -filled restaurants.
Many on social media, including Donald Trump and the son of the President Donald Trump JRHe criticized the new logo, and some threatened to boycott unless changed.
“Cracker Barrel should return to the old logo on Tuesday on Tuesday, accept a mistake based on the customer response (final questionnaire) and manage the company better than ever.” “If they play their cards correctly, they received one billion dollars of free promotion. It is very difficult to do, but a great opportunity. Make a big news conference today. Do Cracker Barrel again.”
The opponent’s chain steak N ‘Shake, who perceives an opening, called the new logo as ça cheap effort to gain the approval of trend seekers ”.
Steak N ‘Shake said, “Inheritance is so much that has taken Cracker Barrel so far, and now CEO just wants to scrape all of them,” said CEO.
Since the new logo was introduced on August 18, Cracker Barrel shares have fallen more than 10%.
On Monday, Lebanon, Tennessee -based company stressed that many things about Cracker Barrel, including Vintage Americana and antiques scattered in their pre -porch and restaurants, will not change.
Cracker Barrel also said that Herschel, the old man in the former logo representing the uncle of Cracker Barrel’s founder, will continue to honor Herschel in his menu and stores.
However, Cracker Barrel said he wanted to make sure that the business was fresh and attracted new generation customers.
“This means emerging on new platforms and new ways, but always with our inheritance in the heart,” the company said in a statement.
The company said it would continue to test, learn and listen to its employees and customers.
Cracker Barrel shares fell less than 1% and on Monday, the stock was closed at $ 54.26.
