From dosa batter to chutney, iD Fresh finds recipe for profit in premium products
The company has made a clear profit LaSince its establishment in 2005, the first profitable year, 4.5 FY24, 4.5 Crore.
“It was one of our best years so far last year. [earnings before interest, taxes, and depreciation]”President of ID Fresh and Global General Manager PC Masthafa said in an interview.
Masthafa, “We have brought a few new branches, including expanding international jobs that help us present the best performance in the history of identity.
Since the company has not yet submitted 25 financial statements to its registration officer, it has not announced the exact financial figures.
The company also plans to list and is reported to list in public markets until the end of the 27 fiscal year, subject to market conditions. La500 crore with secondary stock sales.
The pushing of ID Fresh towards premium products reflects a wider change in the form of touching companies, especially food brands, consumers. As consumers are increasingly aware of health awareness, the desire to spend more money on premium products is to witness an increase.
MINT has previously reported why private investors have invested in better food and healthy living products, especially those with increasing existence.
ID’s premium push
The Bengaluru -based identity fresh accelerated its shift towards premium products in FY25, and launched more than 10 new items, including higher shelf life, Spice Blends, Heat Jazzing, Sambhar and Chutneys. These new launch is expected to contribute to 10% of the total income of the company in the next two years.
Masthafa, “Our new products have started to contribute significantly to our general income. Our internal goal, these categories will offer 10% of the upper line of the 27 financial year. We are on the way to ensure that this is realized,” he said.
ID Fresh reported an income La557 Crore in FY24, La479 Crore in FY23.
Masthafa introduced the premium variants of existing products that are ready to warm up and ready to warm up. Paratha It helped to increase profitability. For context, 750 GM ID’s protein-rich IDLI-DOSA dough is priced La159 Cost of Normal Dough La95 for 1 kg.
Premiumization becomes the key driving force of growth between the players on the board that wants to add differentiation and innovation at a higher price point.
According to Nielseniq’s October 2024 report, the contribution of premium segments constituted approximately 27% of the total FMCG sales and contributed to 42% of the value growth of the sector.
More companies in India add premium categories to their portfolios such as body washing, sunscreen, serums, muslims and energy drinks, while bringing global brands to India, following the growth to touch consumers who arouse requests.
Last month Mint, Nestle India’s La7,500 crore to expand new roads such as chocolate, coffee and even pet care.
Founded in 2005 by Masthafa and Abdul Naser, he fame for fame behind the increasing demand for the increasing demand among young professionals who lived away from home and wanting fast meals. Since 2005, it has increased from investors such as Premji Invest and New Quest Capital Partners to $ 120 million.
According to Sunday research company Technavio, the ready market in India is expected to increase to $ 1,064 million between 2024 and 2027. However, at least 80% of the packaged food market remains without organizing and offers a suitable opportunity for players like ID Fresh.
Considering India’s love for fresh and homemade dishes, the category is difficult to crack. Moreover, the convenience of ordering online food through Swiggy and Zomato thought later on these dining options.
However, with plans to reproduce the Idlı-Dosa Dough Game book to other products, ID sees that his products leave a mark beyond southern India, and Delhi, Delhi between Frontrunners.
Also read: Open for growth, IDli-Dosa Batter Maker Id Fresh Hunts for the next box office records
Capacity Development
According to Masthafa, the company’s investment in increasing its production capacity both local and internationally.
Mint Last year, ID Fresh, in smaller cities to diversify the consumer base, until the end of the existing financial year, Kerala, Tamil Nadu, West Bengal and Andhra Pradesh reported to establish four new production facilities.
The company will invest La35 Crore to establish a production facility that is expected to be completed next year in Saudi Arabia. Built in a similar investment figure, the new facility in Delhi is expected to be assigned within the next two months.
Although the success of the flagship product has created tremendous brand recall and loyalty for ID Fresh, it can be difficult to re -create the popularity between other brands, considering the increasing competition of large and small players such as ITC Foods, Tata Sampann and Haldiram.
