FSSAI’s big coffee shake-up: Chicory content must be prominently displayed on front of pack from 1 July

Public health expert Dr. Rajeev Jayadevan explains the evolution of the blend: “Chicory was historically introduced as an additive or a cheap alternative to coffee, but was later normalized out of habit and commercial convenience,” he said. “Chicory was initially chosen for its quick-dissolving properties, dark brown color, taste and aroma. It was introduced at a time when coffee supplies were disrupted by war. Even after the coffee bean shortage was resolved, the commercial appetite for chicory continued and it became an accepted addition to coffee.”