Getting Ghosted by Gen Z? Snapchat’s New Billboards Have Some Friendly Advice for Brands
If you have noticed the giant, bright yellow advertising panels that emerged in India’s large metropolises, you do not imagine anything. Snapchat has released a bold new OOH campaign with a simple, direct message for advertisers: If you want to reach Gen Z, you need to be in Snapchat.
Offer, ‘Time to advertise in Snapchat’It is a lively and unmissable invitation to brands and marketers. With fist headlines like “Don’t cry for poor engagement. Get out.” And “Gen Z’s attention is in Snapchat. Be the center of it.”.
“The ‘Time to Advertise Time in Snapchat’ shows our commitment to help India to connect with the culture of brands and the economy. The campaign comes to a point of simple, direct, fun, and really a friendly urge to rethink Snapchat. Ankit Goleyle, Head of Marketing, Snapchat – India.
Let’s be real, the gene z is not just a demographic; them . Culture drivers with the expenditure power to reach 2 trillion dollars with 2035. With 377 million Of these, the most influential consumers in India today. And with a community 250 million Monthly active users in India are where they connect, create and communicate with Snapchat.
These advertising boards are just outside the windows of India’s largest brands and media agencies. The digital leg of the campaign is published as of July 10th.
This is not just about showing; This is about to emerge correctly. Snapchat offers a creative playground for brands with its advanced arn lenses, a strong creative ecosystem and a very formatic storytelling that attracts attention. This is about placing brands in the midst of conversations between real friends – meaningful, immersive and impossible to jump.
Just don’t advertise; Engage. Discover Snapchat’s power!
This campaign was created and conceptualized by Snapchat’s record agency Toaster Insea.
