Apple says iPhone 17 ‘most popular ever’ as sales soar
Apple has seen demand for its iPhone reach new heights, with sales growth in China outpacing all other regions.
Sales of Apple products overall reached $111bn (£81bn) in the first three months of the year, up 17% on the same quarter the previous year, according to the company’s financial results released on Thursday. Sales in China were up 28% from a year ago.
Tim Cook, Apple outgoing general managerHe said recent demand for the iPhone has been “phenomenal”, making the iPhone 17 “the most popular launch in the world”. [Apple’s] history.”
On the contrary Continuation of iPhone successSales of Apple’s other products, including Mac computers and wearable devices like the Apple Watch, have remained relatively steady.
However, in a statement to financial analysts to discuss the company’s performance, Cook said the new MacBook Neo was seeing “unusual” demand. He said this quarter was a record-breaking quarter for new Mac buyers, thanks to the Neo selling for significantly less than other Mac laptops.
Beyond existing products, Cook said Apple Intelligence, the company’s artificial intelligence (AI) product, will be updated later this year and included as part of the Siri voice assistant.
“This is not AI as a standalone feature, but AI as a fundamental and intuitive part of our devices,” Cook said. He added that Apple’s perspective on AI is to be “respectful of user privacy”; Something he said made it clear why Apple platforms are “the best places to experience AI.”
Apple’s rollout of AI features has set it apart from the broader tech industry.
In its place Hundreds of billions of dollars are flowing In the race to create its own artificial intelligence model, the company has chosen to partner with companies such as OpenAI and Google to use artificial intelligence technologies to power some of Apple’s features.
While some may criticize Apple as a late mover on this wave of AI technology, the company will be much less exposed to potential losses if the great expectations for AI are not realized.
Cook took a moment to praise, given Cook’s recent transition from CEO to chairman. John Ternus will serve as long-time Apple hardware executive and become the next Apple boss on September 1
“I know it will push us to go further than we thought possible to deliver products to our users,” Cook said.
Ternus briefly spoke to financial analysts for the first time during the call, saying he plans to continue Cook’s habit of financial “discipline” and touching on future product offerings.
