Godrej Interio aims to double sales by 2028 with fresh brand identity, expansion
Mumbai: Godrej Interio, Known for Office Chairs and Steel Almirahs, is involving ₹300 CRORE IN BRAND REVAMP – NEW IDENTITY, MODERN STORES, AND TREMER COLLERASTIONS TO REVITIVES LEGacy Furniture business.
Godrej Interio Has Alteredy Invedted ₹350 Crore in its Furniture Manufacturing Operations, and Hopes to Double Revenue to ₹10,000 Crore by 2028, Top Company Officials Said.
“We want to be India’s Most Trusted Lifestyle Brand,” Nyrika Holkar, Executive Director of Parent company Godrej Enterprises Said at a formal Brand Launch on Tuesday. “We are uniquely placed in the Indian Market with Everything, from Design to Manufacturing to Logistics, Enretily in-house. [than the competition]”She Told Mint.
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Retail Expansion
Godrej Interio Will Open 500 New Stores in the Next Three Years to Reach 1,500 Outlets and Revamp Its Existing Network, OpenNG Flagship “Experience Centres” of 20,000 SQ. ft each that include cafeterias and breakout areas for shoppers. The Brand is Also Converting Some Outlets to Large-Format Stores where customers Can Sample Furniture as they are placed in rooms, and office video consultations for online. It will also introduce New Lines of Multipurpose Furniture, Such as Sofas, Which Can Be Customised to the Shoppers.
The Furniture and Interior Design Company UNVEİLED A New Logo and AD Film, as it aims to increase Domestic Online Sales Who Exploring Exports to Europe and The Us, Business Head and Executive Vice-President Swapneel Nagark “We are Market Leaders with 15% Market Share of the Organized Furniture Market in India,” He Said, Adding That The Total Market is Worth Approximately ₹90,000 Crore. “But 70% of the Furniture Industry is Unorganised.
Godrej Interio is Best Known for Office Furniture, But Plans to Boost its Consumer-Facing Vertical With This With This With This With This With Brand Revamp. AS OF FY25, B2C (Business-to-Consumer) Sales Accounted For ₹700-800 CRORE OF INTERIO’s Roughly ₹4,000 Crore Topline. 15% of this comes from online sales. Consumer Appliiances, Inclument Refrigerators and Air-Conditioners, Are Godrej Enterprises’ Biggest Consumer-Facing Business.
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The Brand Revamp Marks a Shift from the Company’s 2017 Launch, Script, Which Targeted The Super-Premium Segment. It was late.
Portfolio Strategy
Interio Will Focus on Economy Goods ( ₹20,000-25,000 Per Piece) to Premium Furniture (Upwards of ₹90,000) Per Piece, and Offer Services for Both Single-Piece Buyers and Those Looking to Furnish Entire Homes, Nagarkar Said.
Much Like Godrej Interio’s Revamp Ambitions, Global Brand Ikea Is Known for Multipurniture, Customisable Furniture and Spring 50,000-SQ FT Flagship Outlets with in -house Restaurants. Howver, The Swedish Home Furnishing Brand Has Struggled to Scale ₹1,800 Crore But Loss Worth Nearly ₹1,300 Crore as of FY24. IKEA OpenAd A Small Store in Pacific Mall in Delhi’s Tagore Garden Area Earlier This Year, Formally Starting Operations in the City.
“They [Ikea] “Godrej’s Holkar Said.
Apart from IKEA, Godrej Interio Competitions with Newer Furniture Retailers SUCH AS URBAN LADDER (Acquirered by Reliance Retail in November 2020) Tracxn.
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