Google could face changes to search in the UK amid CMA crackdown

Google Regulators may encounter changes in online search services in the UK after increasing concerns about the dominance of the technology giant.

On Tuesday, the Competition and Markets Authority said he had consulted the offer to present a “strategic market status”, which is an appointment for new competition rules for technology companies that have established in a specific market.

As the digital markets, competition and consumers law came into force, the observer was given expanded competition and unification control forces this year.

Similar to a European Union law, known as the Digital Markets Law, the legislation offers CMA the ability to directly implement and move consumer protections on technology giants – a fine of up to 10% of global annual revenues for violations.

If the CMA is successful in the strategic market status assignment, a precautionary road map for Google:

• Selection screens to help people to be easily selected and switch between search services
• Fair and non -discriminatory search rankings
• Control on how to use the content of publishers, including the answers created by artificial intelligence
• Portability of consumer search data to support product innovation

In response to CMA’s decision, Google said that the result of such changes on Tuesday “may have significant effects for businesses and consumers”.

Google’s competition senior director Oliver Bethell said in a statement, “CMA today ‘strategic market status’ does not mean that anti-competitive behaviors occur-this announcement offers open difficulties to the critical areas of our business in England.” He said.

“We are worried that the scope of CMA’s thoughts is not wide and focused, a series of interventions have been taken into consideration before any evidence was achieved.”

Bethell, Google to prevent the application of such measures “CMA with the constructive work” plans to plan, he added.

It comes because the regulators around the world want to restrain major technology players about the important market forces.

In April, a US judge decided that Google had illegal monopolies in two markets for online advertising technology, and led to the disintegration of advertising products of antitröst prosecutors.

Meanwhile, a consultant to the upper court of the European Union last week suggested that Google would object to an antitröst money record of 4.1 billion-Euro ($ 4.8 billion).