Google Sued by Advertising Exchange Over Monopoly Violations

(Bloomberg) – Alphabet Inc.’s advertising Pubmatic Inc. was sued by.

The case filed in the federal court in Virginia on Monday is the second by an advertising stock exchange in April, as a federal judge decides Google’s illegal two basic technology markets (vehicles used by vehicles and vehicles used by vehicles used by vehicles to sell advertising spaces).

The Ministry of Justice in Virginia and the judge in a handful of states made another trial to decide whether Google should sell some of the advertising business to correct illegal behavior this month. On Friday, the Ministry of Justice said the company’s advertising exchange should immediately sell ADX and its technology should be ordered to interact with competitors. Google said that a celloff is not necessary, and instead will run the advertising change with competitor technology smoothly and establish a monitor for the next three years.

Google did not immediately comment on the new case.

PUBMatic General Manager Rajeev Goel said that Google’s previous decision was “meaningful but complete” that Google has illegally continuing monopolies in advertising technology. The company’s case is not only about money, but also ensures that online advertising markets work.

“It doesn’t matter how much we innovate a barrier that keeps us behind,” Goel said in an interview. “This was not the boundaries of our barrier technology. Google’s illegal monopoly. Google found new ways to stack the deck every time we adapt or innovate.”

Pubmatic helps Elon Musk sell advertising space to websites, including X. Google thought to purchase the company in 2011 according to documents and testimonies from the antitröst attempt last year, but instead acquired Admeld, an advertising technology provider.

Last month, OpenX Technologies Inc., another advertising change, filed a lawsuit against Google at the same Virgina court. The Alphabet unit is also faced with a series of cases from another group of states led by Texas, as well as website publishers and advertisers looking for harm for the same behavior. Publisher and advertising teams in New York and Google tried to transfer OpenX’s case there, but the judge in the case has not yet decided on the request.

(It is updated with details about the Doj case that started in the third paragraph.)

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