Greggs unveils new Christmas cards with a twist

Street favorite Greggs is bringing festive cheer with a unique twist this Christmas, launching its first range of cards that come with the ultimate gift of all: a free sausage roll.

Available exclusively at Moonpig.com, there is a £3.95 card in the ‘Ultimate Secret Santa Surprise’ collection.

This innovative card uses heat-activated ink to reveal the code for the classic sausage roll or its vegan alternative. Shoppers can even personalize some designs by adding their loved ones’ face to the iconic cake.

Greggs says the range is designed to take the stress out of finding the perfect Secret Santa gift or gifts for difficult buyers.

A recent survey commissioned by Baker found that 43 percent of individuals are anxious about Secret Santa shopping, and almost a third (31 percent) engage in it two or more times a year.

Additionally, 67 percent admit to making last-minute panic buying for such events.

A third (33 per cent) said they would be happy or pleased to receive a Greggs sausage roll as a gift and 10 per cent said it would be useful to receive a Greggs sausage roll as a gift on Christmas Day.

Greggs customer manager Hannah Squirrell said: “We all want to bring a smile to people’s faces and what better way to do this at Christmas than with a card that comes with a tasty treat?

“Partnering with Moonpig means fans can now send their Christmas wishes with a Greggs touch – whether it’s a laugh for your Secret Santa or a surprise for someone who’s hard to shop for, our special collection with Moonpig offers a fun way to say ‘Merry Christmas’… and yes, it includes a free sausage roll too.”

Rachael Halliday, Moonpig UK marketing manager, said: “Working with Greggs we are offering a fun, thoughtful and easy way to show people they care – because sometimes the smallest gestures, like a personalized card with a little treat inside, make the biggest impact.”

Censuswide surveyed 2,000 people on Nov. 14.