Here comes the AI sponcon
Social media is full of infinite supply that sells something from Shein Try-The Hauls to health reinforcement and gadget product settlements. Influencer Marketing has broken traditional advertising, created a living room army, and created salespersons that pumped content aimed at persuading foreigners on a scale – and the vision of technology companies for the future includes more automation.
Tiktok announced today that the company has added new capabilities to AI advertising platform Symphony launching Features go beyond producing basic videos and images – instead, the new output of the system imitates that the masses see from human impressive. The company says that advertisers can upload pictures with virtual avatars that hold the products, provide a text request and show the application of a brand on a phone screen and show the application of a brand. Some features already available for Tiktok users – like creating a video from a photo – it will now be available for advertisers.
AI CREEP in its impressive industry has been a stable development: advertisers have the option to use synthetic characters (sometimes similar to real people) to do things such as reading scripts to promote brands and products. These new features bring an interaction, virtual avatars act as human impressive by using and modeling the products. Or advertisers are a mixture of automatic automation and cutting costs – an AI avatar cannot request specific prices or conditions in a contract, and a brand can produce infinite amounts of content without saving each video separately. AI tools are also used to target certain mass members, create ideas for content and direct dubble sounds to different languages. Some advertisers Move slowly It is resistant to content or even against it. However, the expansion of AI advertising tools on Tiktok shows that the platform takes at least seriously: Why do you share the gains of Tiktok Shop with a thousand random creators when you can farm a few virtual faces and body?
For human impressives, the potential threat of artificial intelligence is two -way: synthetic content can be used instead of human work, and the flow of videos produced by AI may reduce proportions for everyone. However, so far, the AI tools in the influencer area are largely behind the scenes: Content Creators say they use AI tools. Edit and plan the content Or find brand opportunities even if technology companies continue to push profiles and characters produced by AI. Sponsored videos produced by AI significantly expand the limits of something-eating content, such as trying clothes or using an application. If there is no asset that tries to sell you, is it really a product suggestion? And if all brands need to introduce something, what does it mean that they are pushed by platforms they trust for the cheapest, fastest road for human impressive?
Tiktok says that all content created using the advertising tool will have a label that shows as AI produced by AI and will go through “more than one security review”.
