Chinese brands are rapidly making inroads in Europe’s EV utopia
The Nio ET5 electric vehicle of the Nio ET5 electric vehicle from Nio Inc, a Chinese multinational electric car manufacturer, passes through Oslo, the capital of Norway on 27 September 2024.
Jonathan Nackstrand | AFP | Getty Images
Oslo, Norway-Chin, Elon Musk’s creating a significant competition by creating an electric vehicle-friendly market share in Norway Tesla and other Western auto giants.
From the first delivery of a MG car in January 2020, the rich Nordic country continued to catch a market share of approximately 10%, directed by Beijing’s competitive pricing and advanced technology.
Explosive growth is particularly remarkable because Norway’s decision not to bring tariffs to Chinese home imports and his reputation as the world’s most home -friendly country.
Norway’s tariff policy is traditionally leaving the Chinese Houses to protect the dominant American and European brands, both in the US and the European Union, both of which are slapped.
Norway without EU member in question It is neither relevant nor desirable to slap tariffs in Chinese houses before. A Norwegian Ministry of Finance spokesman could not comment immediately when contacting CNBC.
Christina, the Secretary General of the Norwegian House Association (Neva), representing electric car owners in the country, said that there are currently at least 20 different Chinese house models in the Norway market.
Among the possible Norwegian buyers, the opinion of Chinese Houses in recent years “has changed a lot” said.
“They see this [they are] Good cars, technologically good and quite competitive when it comes to price. I mean, in Norway, it’s really a competitive home market. We are close to 94% market share in the first six months this year. “He said.
Europe’s home laboratory
Chinese home manufacturers such as BYD, XPENG and MG were among the 20 best -selling companies in Norway’s new automobile market last month. data From the Federation of Norwegian Road (OfV).
Sweden’s Volvo and Polestar were also on the list. China’s Geely Holding group has a significant share in both automobile manufacturers.
Meanwhile, Tesla continues to be a dominant player in Norway. The US home manufacturer was the best -selling brand in Norway in June, and sales were increased at the request of the company’s renewed model y sports service vehicle.
Research company JATO Dynamics’ global analyst Felipe Munoz said that a Chinese brand definition contains all businesses including cars such as MG, which is a part of the SAIC engine of China, designed and produced in China.
However, even if they belonged to a completely or partly Chinese original equipment manufacturer, such as Volvo, Polestar and Lotus, it would be excluded.
Based on this definition, Munoz said that Norway was the European country where Chinese car brands accumulated their largest market shares between January and June 2025 as 10.04%.
It is an electric car at a charging station in the Norwegian capital of Oslo on September 25, 2024.
Jonathan Nackstrand | AFP | Getty Images
“Norway is the laboratory of Europe for homes because of its regulation, culture and size. This means that it is the entrance point of all unknown brands that are willing to sell the rest of the continent,” Norway is the laboratory of Europe for homes. “
“Starting from there is easier than anywhere in Europe and does not require big investments as in Europe’s Big 5 markets. In addition, Norway does not have its own automobile industry, so it’s easier for a stranger to get traction without hurting anyone’s interests.”
More affordable models
Rico Luman, a high -level industry economist at the Netherlands Bank, said that research showed that European drivers like to drive Chinese Houses.
Luman, CNBC’nin “he said.” In other words, it is a real challenge for Tesla to compete with new brands that develop their assets in Europe. “Squawk Box Europe “on Friday.
When asked whether Europe lost the home war with China, Ing from Ing said, “Europe is a little grows up,” but said that China is very ahead.
“There is also some backward monitoring in the United States, so the EU and Europe are in the middle. We need more new models and more affordable models to convince the middle-class driver to shift-and we are not there yet.” He said.
