Landlords issue £10 pint of Guinness warning as maker hikes prices again
Pub owners are warning that Guinness is at risk of becoming the “first £10 pint” after its manufacturer announced a price increase.
Diageo said Guinness draft prices were expected to rise by 5.2 percent in April, while operating costs continued to rise after the company increased the price by 4.2 percent last year.
A spokesman confirmed the prince had changed IndependentHe insisted Diageo had allowed him to continue investing in his brands.
“Like all businesses, Diageo needs to carefully manage the increasing cost of doing business through regular pricing reviews of our products,” they said. “We have kept today’s cost price increase to a minimum to reflect increased costs in our supply chain.
“This increase allows Diageo to continue to invest in our brands to deliver high-quality spirits to market and support investment in initiatives that will drive mutual growth for our hospitality customers.”
Pub owners have voiced concerns that irish will soon be unaffordable and undrinkable as the alcohol company prepares to increase the price by the equivalent of 4p per pint.
Pub boss Mark Edgell, manager of the Dog and Partridge pub in Yateley, Hampshire, told the trade publication: Morning Advertiser He said Diageo appeared “determined to get the first £10 pint of beer”.
Already a pint of Guinness in his bar has gone from £5.50 to £6.50 in the last three years; It said it would soon rise to £6.90.
“Pubs are being forced to add huge increases to the price of a pint beyond what the public would find acceptable,” he said. “With rising energy costs, the last two rounds of national minimum wage and living wage increases, increases in national insurance (NI) contributions… beer duty increases and higher VAT rates, along with the recent business rates valuation increase, this price rise from Diageo is just another slap in the face.”
Rob Barr, owner of Barr and Barr Hospitality, which runs three pubs in West Sussex and Dorset, described the price rise as “excessive” and warned it was making Diageo’s pint “unaffordable” for pub goers.
Diageo said that four packs of Guinness 0.0, Guinness Microdraught, Guinness Draft Can 440ml will not be affected by the price increase.
