Livemint and OneBanc Join Forces to Deliver Premium Financial Content to India’s White-Collar Workforce
LİVEMİNTOne of India’s leading business and financial news platforms from HT Media Ltd., Premium financial content directly to the daily lives of India’s white -collar labor force, which served with a payroll integrated Neobank, which serves a payroll integrated Neobank.
Combining partnership LİVEMİNTIn order to provide smart content as a smart benefit, to develop a banc’s embedded financial ecosystem with reliable journalism, employee experience, financial literacy and professional awareness in a combined experience
CRACKING CAC: Context over clicks
Digital CAC 40-60% and subscriber confusion approaches to 30% (Source: Bain & Company, Digital Consumer Trends Report, 2024), Premium content platforms cost-effective, context-oriented acquisition models are under pressure to find.
India’s 85-100 million professionals (Source: CMI & ILO 2024) estimated white-collar labor force La6.200/year on mobile subscriptions, financial vehicles and learning platforms (Source: Kantar Digital Lifestyles India, 2024). In fact, leading subscription platforms are estimated. LaIn the urban segment of the “India A” urban segment, the users of 1,800 – 1,800 Crore, high intentions and optional income are digitally insightful professionals (Source: Redseer and BCG Indian subscription economy report, 2024).
“LİVEMİNT“Readers are highly willing professionals who value reliable content,” he said.
“With onebanc, it provides sensitive access to India’s most valuable segment, while reducing CAC, not just the scaling of access.”
The benefit of the new age employee with reality La Value
India Inc. Spends the estimated La9.6– La11 Lakh Crore Employee Employees Employee advantages, based on average benefit expenditures per employee, 8-9 Crore salaried professionals in an official labor force 1.2 Lakh RS.
Total benefit cost per white -collar employee typically La75,000 to La1.2 Lakh/Year, Health, Tax Save Tools, Learning Refunds and Insurance Supreme-ups (Source: Mercer India Benefits Outlook, 2024).
Nevertheless, most of these benefits are inadequate due to low awareness, fragmented access and complex demand processes. For example, according to various internal estimates, only 12-18% of the employees La5,000 books and period allowances under the old regime. Less than 25 % in vain, La15,000- La25,000. Corporate Health Budgets ( La10,000- La18,000) It was not usually used due to personalized delivery and lack of visibility of employees (Source: Deloitte Total Rewards Survey, 2024)
This partnership helps to use this value that is personalized, contextual and frictionless for financial content salary accounts and repayment journeys.
Vibhore Goyal, the founder of Onebanc, said, “Today CXOs urgently demand solutions that automate the background processes, especially those with employee contact points.”
“On LaAnnual loss is lost at 25,000 administrative costs per employee, La6,000 errors and kidnapped claims and another La2,300 general expenses for compliance. In the absence of automation, it becomes almost impossible to create a really personalized, high -safety employee experience. “
“Our mission is to solve this. By increasing its use, we place financial clarity in daily workflows that increase the suitability and provide real returns from the employee experience.”
HR-GPT Layer: Experience. Rapport. Automation.
For companies, the cost of changing a mid -range employee La7 Lakh La9 Lakh makes holding and participation a strategic necessity (Source: Aon India Salary and Hearing Study, 2024).
Onebanc’s platform moves as a HR-GPT layer that offers payroll, repayments, tax optimization and now automatic, compatible and personalized employee journeys in content. Financial health is no longer a strategic advantage.
Macro shift continues: trust -based, embedded ecosystems performing better than advertising -guided funnels in both retention and working NPs.
“This is not about packing subscriptions. Premium content deserves the premium context. This partnership will be a criterion as it redefines the personalization workplace under AI.”
