Ibrahim Ali Khan, the Newest Face of WROGN
Bollywood star Ibrahim Ali Khan introduced the latest Wrid’s flagship store in Himayatnagar as the new ambassador of the brand this Saturday.
Wrid is one of India’s largest fashion brands and has gained popularity throughout the country since its establishment in 2014, especially among Indian youth. The brand’s philosophy of “Following the herd, asking everything” echoed with a wide range of people, including Ibrahim Ali Khan.
When asked why he chose Wrogn at the launch of the admiral store, Ibrahim said, “It feels natural to join Wrogn because everything is about being yourself – the real, raw and unapologist. Style and I live like this.” Wrogn is brave, brave, unique and young – just like Abraham himself.
“I was really excited to see that I am a part of this journey and where we could come together.”
But what was the most prominent to the Wrogn team was Abraham’s originality. “There is one real thing about him. Real and authentic.” He said. “Ibrahim today is personalizing the youth of India; what does what you see and this is what Wrog. From the first meeting, he reflected everything that Wrog represented – effortless, charismatic and interesting.” The Bollywood star was a natural choice for the brand, and it was aligned without any problems with its morals.
With the flagship store, Ibrahim marked Wrog’s latest Winter Wear collection and the brand’s new shoe line, Wrog Cocktails’. Wrogn will start a digital campaign called “Wrogn. But Real” to celebrate the arrival of its new ambassadors.
During the event, his founding partner, Vikram Redy, announced that Wrid will release a perfume and a backpack collection later on this month.
Wrogn is one of India’s leading fashion brands-more than 200 special stores and more than 200 major format retail stores-and Aditya Birla Group’s TMRW partnership with brands, plans to expand their retail sales. Anjana, “The priority is to start Abraham immediately and to have a little fun with the campaign.” “However, in terms of business, we want to add about 300 points to approximately 500 months in the next 12-18 months.” With TMRW, Wrogn, who benefited from technology and AI, could make all the latest trends available for Indian young people, and as İbrahim and his new ambassador, he aims to reach higher.
This article was written by Deccan Chronicle and Intering Tejasree Kallak.
