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Iconic Australian retailer Fletcher Jones to close its doors for good

Fletcher Jones announced it would close this month, bringing an end to nearly 100 years of dressing up Aussies just a day after Sass and Bide also closed.

Fletcher Jones has been operating since the 1920s and is renowned for its business and casual clothing for both men and women.

Camera IconThe iconic Aussie business has been in business for almost 100 years. 9News Credit: channel 9

The business went into administration 15 years ago and was forced to close many stores and reduce staff.

Since then, the brand has experienced a slow decline and announced on its website that it will officially close by January 2026.

Landing page on Fletcher Jones' website,
Camera IconThe landing page on Fletcher Jones’ website reveals that “all stores and the internet are closed”. Fletcher Jones Credit: Provided

Fletcher Jones was born in 1924 when founder David Fletcher Jones started selling textiles in Warrnambool, Victoria.

Mr. Jones’s business grew throughout the 1930s and 1940s, particularly in 1941 when he decided to sell only high-quality ready-made trousers.

Fletcher and Jones trousers took off in the 1940s due to the sudden need for military trousers across the country.

Mr Jones bought the infamous Warrnambool factory, which now survives as a vintage marketplace.

The factory remains an iconic sight for the Victorian seaside town. Image: Supplied
Camera IconThe factory remains an iconic sight for the Victorian seaside town. Provided Credit: Source Provided Known
The company was owned by Mr Jones and his family until it was sold in 1998. Image: Supplied
Camera IconThe company was owned by Mr Jones and his family until it was sold in 1998. Credit: Source Provided Known

From the mid-1950s the business began producing both men’s and women’s clothing and continued to grow long after Mr. Jones’ death in 1977.

Fletcher Jones’ current owner, Matthew Gowty, has said he plans to sell the brand.

The announcement comes just a day after another iconic Australian business, Sass and Bide, closed its doors.

Sass & Bide online sales will end at the end of February. Image: Supplied
Camera IconSass & Bide online sales will end at the end of February. Provided Credit: Provided

Sass and Bide dominated the fashion industry for nearly 30 years, with products worn by stars such as Beyonce, Rihanna, Madonna and Kate Moss.

The brand is available in Myer stores and plans to take a break and reinvent itself.

The brand said in an online post: “This isn’t goodbye, we’ll see you soon.”

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