‘I’m a PR expert and Meghan Markle just needs one thing to succeed’ | Royal | News
Meghan Markle has been asked to stop being “reactive” and instead quietly focus on how she wants to promote her global brand to make it successful. The Duchess of Sussex launched herself as an entrepreneur last year with a new lifestyle brand, a new podcast series and a new cooking show on Netflix.
She also launched a new Instagram page while accompanying her husband Prince Harry to various events related to their charity Archewell, which has come under criticism for promoting too many things at once. Now, as rumors of a future cookbook rage, a PR expert has warned the Duchess that she needs to ensure her overall brand doesn’t feel “too reactive” in order for it to establish deep roots with her existing fan base.
Renae Smith, founder of PR and branding agency atticism“We can’t deny it has the ingredients for a long-lasting brand with its existing fan base. But it needs to stop appearing so reactive,” he told the Express.
The expert added: “To turn the tide in 2026, it needs to lead clearly, show consistency in its messaging and decide whether the next chapter is about business, culture or personal reinvention, because trying to do all three at the same time doesn’t work.”
Ms. Smith said a cookbook wouldn’t be a huge success; but this may help Meghan get into the housekeeping business.
She explained: “Is a cookbook going to pay the bills? No. But it could be part of a larger narrative that focuses on household chores, food, comfort and simplicity.”
“If she stops arguing, steps into softer ‘Martha Stewart meets Eat Pray Love’ territory, and properly streamlines the brand, she might actually find long-term traction.
“The food, the homestyle items, the recipes, the heart of the home: it’s all there waiting to be had. Stop doing everything else. But this is Meghan. Stay tuned… because I highly doubt things will go this way.”
The Duke and Duchess of Sussex made a surprise video appearance at Oprah Winfrey’s event to celebrate the launch of a new book aimed at helping young people live more offline lives.
The Sussex couple, who are big advocates for children to spend more time away from smartphones, discussed the importance of such a book with the authors.
