Junk food sponsorship of sports should be banned to protect children’s health, experts say
He warns that advertisements have become more “widespread and“ important than ever, and that sports sponsorship should be banned to protect children’s healthcare professionals.
Cadbury, Pepsi, KP snacks, Walkers, Kellogg’s, Red Bull and Monster, Sports Stars, Best Flight Sets or Official Management Bodies are just a few of the brands that organize partnerships.
Best male and female football stars Cole Palmer, Bukayo Saka, Leah Williamson and Lauren James, England Cricket Captain Ben Stokes, cyclist Tom Pidcock and Formula 1 driver Lando Norris.
Accordingly Research Published According to the UNJ magazine, Junk food companies have more than 90 existing sponsorship agreements in the best UK sports.
The research argues that these sponsorships help to provide a “health halo effect için by making it more acceptable and less harmful to junk food companies.
Researchers also found that ads of the best sports personalities have improved the views of children such as salt and sugar, such as sugary drinks and chips.
Robin Ireland from the University of Glasgow, Health and Welfare, said, “These players are absolutely in absolute physical state and unfortunately they are introducing products that are not usually involved in the diets of athletes,” Robin Ireland said.
“We should not allow unhealthy products of food brands to use sports to encourage young people. Only it should be banned,” he added.
In January 2026, the government will bring legislation that ban ads for high products in terms of oil, salt and sugar before the TV basin.
According to NHS, childhood obesity rises fastest and about one -fifth of children between the ages of 10 to 11 live with obesity.
Dr. Naveed Sattar, Professor of Metabolic Medicine at the University of Glasgow, will welcome a ban, but believes that it will have a small effect.
“The problem is much wider than sponsorship because there is too much cheap calories everywhere. Independent.
Nutrition Specialist Rob Hobson stressed that sport should be related to “promoting health”.
“When you have great names and teams supported by ultra -processed food brands, you can send a confusing message to children and families,” he said. Independent.
Worker MP and GP Simon Opher, BMJ’s findings of “real sports washing ve and“ in the 1970s to intentionally aim to aim to aim to activate the tobacco industry activity, “he said. He prepared a parliamentary question to ask the health secretary to ask if he did not plan to bring legislative proposals to the sponsorship of sports activities by unhealthy food brands ”.
“It has no existing plan to prohibit sponsorship of sports activities by food brands associated with less healthy food or beverage products or to prohibit the advertising of less healthy food or beverage products in sports activities”.
“We continue to review the evidence of the effects of less healthy food or beverage product advertising on children and we will assess that more measures are required.”
