UK watchdog bans Zara ads over ‘unhealthily thin’ model photos

On Wednesday, the UK’s advertising organizer banned two ads, which included models of Spanish clothing group Zara, which called “unhealthy thin” and called “irresponsible” images.

Advertising Standards Authority (ASA), Zara’s website in May after receiving a complaint about the ads listed, he said.

An image showed a model with a “protruding” collar bones that made the pose and style look “very thin”.
Another, because of a slippery hairstyle “light gaunt” appearing and lighting and clothes it “significantly thin” look, he said.

Watchdog, ads violates social responsibility rules and should not appear in the same way.

Zara, ASA, the models of the models in line with the British instructions in a healthy way, he said. In addition, the images made sure that only small lighting and coloring arrangements were made. ASA, the company informed the complaint after ads removed.

Zara’nın “selection and photography of models followed the solid instructions and controls” he added.

Earlier this year, ASA banned similar ads of British retailers and Marx & Spencer.