Eau de courgette: rise in foodie perfumes may be linked to weight-loss drugs | Fragrance
The increase in the number of dessert, food -scented perfumes in the market can be attributed to an increase in the use of weight loss drugs, accordingly Sunday Research Company Mintel.
Vanilla, coffee and caramel, which contains and called “gourmet” perfumes in the sector, and food -inspired scents have gained popularity in the last three years. Mintel, sugar -scented, sweet -themed odors only increased by 24%, he said.
For weight loss such as Özempic, Wegovy and Mounjaro, popularity increases with the increasing use of GLP-1 drugs.
Clotilde, a global beauty analyst in Mintel, Drapé said, “Fragrance brands can explore more and more to address the GLP-1-guided appetite suppression,” he said.
Mintel’s future fragrance 2025 report, increasing weight loss, dessert scents due to drug use foresee more resurrection. “Online discussions have increased the interest in sensory stimuli such as odors by linking GLP-1 drugs to changes in appetite and sensory experiences, Dra Drapé said.
Gourmand perfumes are largely prone to online young consumers. According to the New York -based consumer research firm Spate, Google and Tiktok are looking for “Gourmand Scents ..
In April, singer, songwriter and actor Sabrina Carpenter released Fragrance Me Espresso, the latest addition of the Gourmand -based perfume line. Espresso is described as a sugary ice coffee in the form of smell with biscuits and whipped cream notes. The smell of Sabrina scents also contains sweet tooth, caramel dream and cherry baby and all like chocolate bars and contributes to sweet -themed experience.
“In general, a trend of fragrance inspired by this gene Z,” said a fragrance writer on the website where we wear perfume.
Gourmand for young generations with recent expenditure power is an accessible passage to the perfume market. “Like a cooked cake or a sweet treatment. It is very easy to understand it for someone new to the smell, Car says Carr.
“Vanilla hangs, a very heavy note. So it seems to be a good value for the smell of money, which appeals to Gen Z.”
According to the data company Statista, the global fragrance market continues to explode with one -year growth of 3.3% in 2025.
Among the popular tendencies shared in Tiktok are the “smell layer üzere, including purchasing a large number of fragrant body care products from body fat to lotions to increase the long life of the odor.
Drapé said that “mood increases” is the biggest reason for using odor in the UK and increases the popularity of sweet odors related to tolerance.
