Jeremy Corbyn’s new party needs a name and it’s trickier than you might think

When a new political party is initiated, the first thing that no one wants to know will be called to him.

However, Jeremy Corbyn decided to do things differently.

The former workers’ leader claims that more than 600,000 people were registered as a supporter for the new Left Wing Party, where they were founded with independent and former label deputy Zarah Sultan.

So far, a party without a name.

The first reports that you will be called your party – because the registration website was quickly shot by Sultana.

He said he thought the left or the left party would be a good title for the new initiative.

However, the couple said that they wanted the fans to find a name as part of what the new party will represent.

They will not be able to propose candidates for the election until they register a name with the election commission. Strict rules for not copying the names of the other parties Or it makes a lot of sound like them.

However, other supporters have an empty canvas.

University of Sheffield Prof Matthew Flinders, “The name must simply summarize the pure essence of what the party is about.” Says.

He says that time matures for a political party called for the modern world.

Prof Flinders stated that the brands of the main parties were beaten at different times and “Most young workman doesn’t really understand what it means or conservative” he defends.

“He doesn’t know what the liberal democrat means.”

Parties once “It was carried out by local branches or social meetings worn in the digital age, making relationships thinner and raising more pressure on the recognition of name and brand to be resonated with voters”.

In the commercial world, brand names are everything.

Laura Rogers, who is an administrator creator director in advertising agency AMV BBDO, “There is a lot of power in a name, and if you can use these words effectively, it does a lot of work.”

Sweet point is well employee to share online and “Morch” as well as a good selling.

Get the wrong name and your cynical risk. Only in 2001, as a brand again as a brand, the post office, which spends 2 million pounds for the brand again, but the amazing name has become a smiling stock after reversing.

A new political party should also be alive to the risks of social media that likes to turn everything into fist lines.

Journalist Ash Sarkar from the left wing media site Novara Media, “Make sure that the first three letters did not write a bad word.”

“The word assembly can be easily changed to ‘donkey’.”

Hanging, “People experience and understand politics with the content they share online” says it hangs.

Allow the general people to call a party, “Party McPartyFace” It would be a disaster that leads to e – refers to time Boaty Mcboatface won a public survey to name a polar research vessel of 200 million pounds.

Dominic Bailey, the founding partner of Baxter and Bailey, the Brand and Design Agency, thinks that Corbyn’s decision to ask for names from fans is a smart stunt that creates a sense of buzzing and ownership for the recording.

Bailey, “At the same time, with the choice of name, he also fits his brand to be social and democratic.”

“But it doesn’t make sense to be democratic in naming and design” he warns.

Political history is full of stimulating fairy tales for new parties trying to make a name for them.

The Election Commission website shows that a new party is registered in the UK almost every week and disappears at most national levels.

Even if a party is launched with 11 deputies and a national profile, they may collapse without really defining themselves – Like the independent group (TIG), In 2019, at the summit of Brexit Derme, a lawyer began as a centralist, a pro -European political party.

The party lasted only ten months, but it changed its name twice, threatened to first change England and then file a lawsuit on behalf of the petition website Changge.org.

Amendment for former Toray Deputy Heidi Allen, the first leader of England, his party “disappeared in the administrator” He remembers and exceeds the new movement of oxygen.

Allen is to choose a name that speaks with your message and is not already taken by another political business group, “more difficult than you think” says Allen.

Pamela Fitzpatrick, who manages the peace and justice project with Corbyn, is a name drawn from Corbyn’s favorite poems last month “Arise” He recorded a party named.

However, he wrote a book about the history of political slogans, Chris Bruni, political strategist and questionnaire, and made advice against the emergence of the new party.

“Uncertain or extreme poetic names, especially if the party needs to be a corrective force, will perform low performance” says.

Bruni -Lowe investigating his book, “Voters did not reward the word game – rewarding clarity and conviction” said.

A name “intelligent” in its place “open” says it should be.

And the most effective political brands “Not only an organizational label, it offers a vision or mission” And “He uses voters’ own language and frustrations”.

Corbyn, your final decision “All your answers” He insisted on his future after being present. The plan is to settle in a name at the founding conference of the party in autumn.

But the discussions around the name are just a distraction, he says.

Westminster “Hyper-Sabitation on things that are not really important” He argues that he tends.

Hanging, “He will live or not die based on a name,” he insists. “He will live or die based on his political strategy.”

“The fact that 600,000 people do not name the new Corbyn project is an answer to the problem of how important the name is.”

In a message to the supporters on Friday, the party without a name said: “Don’t make mistakes: Whatever the name, it will always be your party.”