Jimmy Kimmel Live Disney+ Hulu: Disney+, Hulu subscriptions cancellations jump. Is Jimmy Kimmel Live! controversy reason or something bigger hurting streaming giant?
Figures from “Jimmy Kimmel Live!” program offered a first glimpse of Disney’s economic impact. conflict. The company pulled Kimmel’s show on Sept. 17 following mounting criticism, including from a top federal regulator, over comments Kimmel made during his show about the man accused of fatally shooting conservative activist Charlie Kirk. The suspension of the program sparked a national debate about free speech and the Trump administration’s attacks on the media.
People angry at Disney’s action began calling for a boycott of the company’s products, especially its streaming services. “Cancel your @disneyplus @hulu @espn subscriptions!” Tatiana Maslany, who starred in Disney +’s series “She-Hulk: Attorney at Law”, shared a post on her Instagram account.
Kimmel’s show returns on September 23.
Churn, the entertainment industry’s dreaded term for the percentage of subscribers who cancel their monthly subscriptions, rose to 8 percent for Disney+ and 10 percent for Hulu. (For comparison, Netflix’s churn rate remained the same at 2 percent for month 13. The churn rate is calculated by dividing the number of cancellations in a given month by the number of subscribers at the end of the previous month.)
In August, Disney announced it had nearly 184 million subscriptions across Disney+ and Hulu. The antenna report wasn’t entirely negative for Disney. Cancellations were offset by a healthy number of new subscriptions. Approximately 2.2 million people in the US subscribed to Disney+ in September through a paid plan or free trial; This means a 10 percent increase compared to the previous month. Hulu had nearly 2.1 million new subscribers, an increase of 5 percent. The recordings may have been the result of backlash from people who accepted Disney’s decision to suspend Kimmel and backed the company with their wallets. Or they may have resulted from Disney’s intensified efforts to attract customers with a discounted service “bundle” that includes Disney+, Hulu and a new ESPN streaming app. Notably, ESPN began broadcasting all NFL games in September.
Factors beyond the Kimmel crisis may have led to further departures from Disney+ and Hulu. “Jimmy Kimmel Live!” The day his song was removed. After it ended, Disney implemented a pre-planned decision to increase subscription prices for the fourth consecutive year. Like many of its rivals, Disney is under pressure from shareholders to increase streaming profits.
Price increases will go into effect on Tuesday and will vary according to plan. For example, the standalone Disney+ ad-supported plan will cost $12 per month, which is $2 more than before, while the ad-free premium plan will cost $19 per month, an increase of $3.
In an email notifying subscribers of the price increases, Disney said it would allow for more original shows, among other benefits.
But it turns out the cancellations were mostly Kimmel-related. Disney announced the price increases in August 2024 and put them into effect in October. According to Antenna’s data, the loss increased only minimally in these months.
FAQ
Q1. What is the current Disney+ subscription fee?
A1. The new price increases will take effect on Tuesday and will vary by schedule. For example, the standalone Disney+ ad-supported plan will cost $12 per month, which is $2 more than before, while the ad-free premium plan will cost $19 per month, an increase of $3.
Q2. Where can we watch Jimmy Kimmel Live?
A2. Jimmy Kimmel Live! It can be watched on Disney+ and Hulu.
