Netflix ‘KPop Demon Hunters’ box office was likely a one-off
And this is “how over”.
Netflix At the weekend, the two -day theatrical version of the new song singing version took advantage of the “Kpop Demon Hunters” on the Graphic Hill.
Most of the box office analysts tried to determine how well the animated feature performed on the basis of data engraved from competing studios and data sales sites from competitors and ticket sales sites. Estimates range from $ 16 million to $ 20 million for Sing-Along’s local run.
This is smaller than the “Star Wars: Sith’s Revenge: Sith’s Revenge” and “Coraline” of the 15th anniversary of the 15th anniversary, but at the end of 2024, and “pride and pride and pride and” pride and pride “is a higher film screening than most of the films paid before.
The flow company never reported the box office grosses to the public, and rejected it for this film. He also refused to comment on the version when it was reached by CNBC.
However, the buzzing Wall Street is wondering if Netflix can change the melody and force theaters any more.
Netflix has long used the theater versions as a marketing tool to promote the flow service. The company’s strategy has always been to host the content on the platform for subscribers rather than a wider audience on the big screen, and rarely delaying release of jobs in the labor market in favor of the theater run, apart from looking at the award debate or special days.
“Kpop Demon Hunters” is the last exception. However, experts say that it is not likely to rewrite Netflix’s rules.
“It certainly doesn’t change anything,” he said, industry analyst David Poland. “Everything is about events for Netflix.”
There is a lot of conversations about the film “Eventation” in the cinema business-it makes the theater version a demonstration or an unable to miss it. Netflix was able to do this successfully because it is not a traditional studio. It is not connected to typical broadcasting windows by choosing to make a one -time agreement with the theater chain operators for each of its films.
This allows Netflix to avoid costly marketing campaigns that are estimated to be about half of everything spent on the production budget.
However, this strategy contradicts Netflix theater partners. For example, “Kpop Demon Hunters” were released in about 1,700 theaters, which is slightly more than one third of all local theaters. It didn’t appear in one place Amc Theater is the largest cinema chain both in Turkey and globally.
AMC rejected CNBC’s request for comments about the version.
The participant will work with Netflix for Greta Gerwig’s “Narnia” film, which is at a special two -week global output IMAX Thanksgiving day starting from 2026.
Poland said that Netflix offers positive conditions with theaters when it comes to the division of ticket receipts, which can help to convince the participants to work with the company despite their smaller version windows.
“They don’t care about the money, and in this case, I guess, they paid much higher money than 50% of the normal for the participants who read it, because it doesn’t matter.” He said. “It is not important for them. But it is very successful as a promotional activity.”
Already, “Kpop Demon Hunters” launched at Netflix at the end of June The most English language movie watched in NetflixJust behind 2021’s “Red Declaration”. According to Netflix, the film was watched more than 210.5 million compared to the shortening of the record of approximately 20 million.
Song and pop culture from the theater version can help to increase this number further.
“There was a great demand for the film, and the theater film side of the work was to create a great promotion, create a cultural activity and create a social media phenomenon, and create a social media phenomenon,” Comscore Senior Media Analyst Paul Dergararabedian said. He said.
